Twitter Truths
Having just clocked one year and 10,000 followers on Twitter, I felt I should report my learnings.
At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid).
Then I realised Twitter ‘truths’ were far more important than Twitter ‘tips’.
It seems impossible such a simple (and apparently frivolous) application [...]
Stocking Up
Paul has finally convinced me it’s time to make a more substantial appearance on this wonderful blog than in just the occasional comment.
Just as Santa reveals his mythical self at this time of year, I’m stepping from behind the admin dashboard to spread some festive cheer and thank you for your support over the past [...]
What’s with Twitter?
Is Twitter relevant to your small business? Guest blogger Joanna Maxwell shares her experiences with the popular microblogging tool and explains how it’s helped her business.
It seems you can’t turn around these days without tripping over a reference to Twitter. Most people have at least a hazy idea that it has something to do with ‘microblogging in [...]
Spreading Yourself Too Thin – Part 2
Part 2 of 2
So there I was, simultaneously promoting free T-shirts and $120/hr copywriting on the same Web 2.0 channels. Visitors to my websites must have felt like they’d entered a dentist’s surgery, only to find themselves in a jumping castle.
I ignored all I knew about conveying a constant, relevant and significant message to a [...]
Spreading Yourself Too Thin
Part 1 of 2
It’s hard to pop a balloon with open hands; the force dissipates over too great an area. A pin in two fingers gives a dramatically superior result. When you focus all your energies on one point, you all but guarantee success.
This post and the next show me using both methods. As we [...]
