And in the small biz corner: technology!
Angie’s back! Today she’s written a great post about how small businesses can use mobile technology, social media and viral marketing to compete with bigger organisations.
In my first post, Wired for…Everything, one of our readers raised an interesting discussion point around small businesses using mobile technology.
The question was about whether the accessibility of today’s technology tools [...]
Naming Rights
When I began this blog, I resolved to name organisations only if praising them. I was determined not to use this privileged communication platform to snipe at firms who’d done me wrong. But lately, my internet service provider (ISP) has been driving me crazy (and jeopardising my business) with what I believe to be very [...]
Spreading Yourself Too Thin – Part 2
Part 2 of 2
So there I was, simultaneously promoting free T-shirts and $120/hr copywriting on the same Web 2.0 channels. Visitors to my websites must have felt like they’d entered a dentist’s surgery, only to find themselves in a jumping castle.
I ignored all I knew about conveying a constant, relevant and significant message to a [...]
Spreading Yourself Too Thin
Part 1 of 2
It’s hard to pop a balloon with open hands; the force dissipates over too great an area. A pin in two fingers gives a dramatically superior result. When you focus all your energies on one point, you all but guarantee success.
This post and the next show me using both methods. As we [...]
