Twitter Truths
Having just clocked one year and 10,000 followers on Twitter, I felt I should report my learnings.
At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid).
Then I realised Twitter ‘truths’ were far more important than Twitter ‘tips’.
It seems impossible such a simple (and apparently frivolous) application [...]
Can’t Beat The BBQ!
The other weekend, a barbecue gave me a reality check.
I found that all the social media in the world can’t beat yarning with ten real people.
A short chat unexpectedly led to a new client, immediate work and welcome payment.
Once again I’ve learnt lessons.
1. Ivory Towers are Hard to Climb
In studying Web 2.0 for over a [...]
Blog Me, Amadeus!
Content Beats SEO
Search engine optimisation (SEO) can improve your website traffic.
But each time Google changes its ‘secret recipe’ (algorithms), you may lose benefits.
Content which solves customer problems is emerging as a cheaper, more reliable alternative to SEO. And the best way to create such content is blogging.
Free Blogging Resource
I’ve spent years getting a grip on blogging.
By [...]
What’s with Twitter?
Is Twitter relevant to your small business? Guest blogger Joanna Maxwell shares her experiences with the popular microblogging tool and explains how it’s helped her business.
It seems you can’t turn around these days without tripping over a reference to Twitter. Most people have at least a hazy idea that it has something to do with ‘microblogging in [...]
And in the small biz corner: technology!
Angie’s back! Today she’s written a great post about how small businesses can use mobile technology, social media and viral marketing to compete with bigger organisations.
In my first post, Wired for…Everything, one of our readers raised an interesting discussion point around small businesses using mobile technology.
The question was about whether the accessibility of today’s technology tools [...]
Naming Rights
When I began this blog, I resolved to name organisations only if praising them. I was determined not to use this privileged communication platform to snipe at firms who’d done me wrong. But lately, my internet service provider (ISP) has been driving me crazy (and jeopardising my business) with what I believe to be very [...]
Spreading Yourself Too Thin – Part 2
Part 2 of 2
So there I was, simultaneously promoting free T-shirts and $120/hr copywriting on the same Web 2.0 channels. Visitors to my websites must have felt like they’d entered a dentist’s surgery, only to find themselves in a jumping castle.
I ignored all I knew about conveying a constant, relevant and significant message to a [...]
Spreading Yourself Too Thin
Part 1 of 2
It’s hard to pop a balloon with open hands; the force dissipates over too great an area. A pin in two fingers gives a dramatically superior result. When you focus all your energies on one point, you all but guarantee success.
This post and the next show me using both methods. As we [...]
