Facebook: sliced bread or spookarama?
I don’t like Facebook.
It gives me the willies.
I’m only on it because a neighbour plans a Facebook campaign to avert a skyscraper from our tiny street.
I wonder what you think of Facebook.
I have one Facebook friend: my wife.
Yet I’m getting invitations to reconnect with people I’ve not seen [...]
Happy birthday to us!
On 5 March 2009, we did our first two Small Business Owner blog posts.
That means we’ve been at this caper for two whole years!
In that time, our 200-odd posts have garnered 4650 comments.
Of all these responses, we’ve only had to modify two to keep things cordial.
Given the rabid tone of much [...]
Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah! Naomi
What’s in a name? That which we call a rose by any other name would smell as sweet – or would it?
Brand Power – [...]
Barry’s 2:23 video turned a total stranger into a person of interest.
I love flagging superior business communications.
And I’ve been raving about the power of video for readers with the attention span of gnats.
Last month I saw both these elements beautifully combined.
When I woke in the morning, Barry Moltz was a stranger.
By noon, that had [...]
How do YOU feel today?
Research released last week^ suggests our economy has stalled.
Other commentators say it’s running at two speeds.
My client portfolio is definitely doing the latter: half have gone from sluggish to flat out like two lizards drinking.
How about yours?
Mining’s up. Retail’s down. Employment is mixed and shares are all over the joint.
The quality of our guest bloggers continues to blow me away. Today we welcome the very talented and very funny Graeme Bowman, corporate comedian, MC and hoax speaker. What’s a hoax speaker, you may ask? Guess you’ll just have to read on .
How many times have you clambered onto an elephant in a Thai [...]
Having just clocked one year and 10,000 followers on Twitter, I felt I should report my learnings.
At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid).
Then I realised Twitter ‘truths’ were far more important than Twitter ‘tips’.
It seems impossible such a simple (and apparently frivolous) application [...]
The other weekend, a barbecue gave me a reality check.
I found that all the social media in the world can’t beat yarning with ten real people.
A short chat unexpectedly led to a new client, immediate work and welcome payment.
Once again I’ve learnt lessons.
1. Ivory Towers are Hard to Climb
In studying Web 2.0 for over a [...]
Content Beats SEO
Search engine optimisation (SEO) can improve your website traffic.
But each time Google changes its ‘secret recipe’ (algorithms), you may lose benefits.
Content which solves customer problems is emerging as a cheaper, more reliable alternative to SEO. And the best way to create such content is blogging.
Free Blogging Resource
I’ve spent years getting a grip on blogging.
Is Twitter relevant to your small business? Guest blogger Joanna Maxwell shares her experiences with the popular microblogging tool and explains how it’s helped her business.
It seems you can’t turn around these days without tripping over a reference to Twitter. Most people have at least a hazy idea that it has something to do with ‘microblogging in [...]