We’ve seen how business strap lines can become part of mainstream culture.
How about words?
Hoover, Xerox and Google all went from brand names to generic English terms.
Can we give our brands a similar boost?
In almost every book he writes, Seth Godin either invents or takes control of another term, from permission marketing to purple cow [...]
If you have the skills of a four-year-old
you can put your business online!
If you’ve a business but no website, this is your lucky day.
Today we explore the simplest method I’ve found to get you online.
Despite its funny name, Squidoo is one of the internet’s top 500 sites*.
It’s easy, effective, fun and free.
Paint by Numbers
EXCITING NEWS FLASH!
A version of this post has just been published in Seth Godin’s Purple Cow New Edition (hardback). Check it out here.
I drove up in my hatchback and ordered 100 kg of wood. Tim* asked if I wanted a pre-weighed stack or… the Punter’s Ton. Of course I inquired what the Punter’s Ton was. [...]