Up. Up. And Away!
Upselling is a double-edged sword.
Used well, it loosens purse strings for mutual benefit.
Done badly, it’s a cut-throat affair.
So how to handle this tricky tool?
The Ugly
Many customers do NOT want fries with ANY thing.
I used to start burger orders with: ‘I don’t want fries or a drink, please. What I would like is …’
Now I just [...]
The Bigger Issues
The Big Issue is a fabulous way for homeless and marginalised people to improve their health, well-being, social connection and self-worth.
This sterling initiative also offers valuable sales lessons to business people.
Two Cities
I live in a schizophrenic area.
Hip Street teems with bright, well-heeled young things in groovy restaurants.
Just a few blocks away, Mean Street is haunted [...]
The Punter’s Ton
EXCITING NEWS FLASH!
A version of this post has just been published in Seth Godin’s Purple Cow New Edition (hardback). Check it out here.
I drove up in my hatchback and ordered 100 kg of wood. Tim* asked if I wanted a pre-weighed stack or… the Punter’s Ton. Of course I inquired what the Punter’s Ton was. [...]
