What Clients Do You Want?
When I first went solo, my answer to this question was ANYONE!
As I got established, I gained the power to choose.
I’ve since sacked a few clients for wilful misconduct and worrying affiliations.
But it took me 12 years to sit down and describe my preferred client.
I should’ve done it at the start.
Opportunity Knocks
This wasn’t one of [...]
Blood Money
Money talks. It sugarcoats unpleasantness and corrodes resolve. But it doesn’t ease guilt.
Action
I’m sacking a client.
Well, letting them die on the vine, really. I’m too gutless to tell them.
They’re bright, polite, appreciative and humble.
Their work is fascinating, they pay in seconds and they write beautiful Christmas cards.
So why must they go?
Uranium.
They don’t deal with it, [...]
