Be Alerted, Not Alarmed.
Speed = Armour
Knowledge = Power
Forewarned = Forearmed
My relationship with Google is troubled.
Yet I’d be remiss if I didn’t make sure you’re using Google Alerts.
They’re an extremely handy way to track what’s being said about:
You.
Your clients.
Your business.
Your products and services.
Your competitors.
Your industry.
Any other topic you [...]
Firebrand
I’ve long preached that every thing we do builds or erodes our brand.
Well, our local windscreen washer just annihilated his.
All compassion has been cauterised from my heart.
Never again will I feel charitable to his vocation.
The Iceman Cometh
Not-So-Good Friday. The wife and I idle at lights.
Ahead of us, wild eyes, slit mouth and scarecrow arms tell [...]
No Guarantees
My business coach insists that guaranteeing my work is crucial to my success. I’m good at what I do. I like my clients. I respect my coach. So why don’t I offer guarantees?
At a superficial level, it’s the fear of giving money back or doing something again. It’s hard enough to make a living [...]
Naming Rights
When I began this blog, I resolved to name organisations only if praising them. I was determined not to use this privileged communication platform to snipe at firms who’d done me wrong. But lately, my internet service provider (ISP) has been driving me crazy (and jeopardising my business) with what I believe to be very [...]
