Come to Coburg!
You’ll also find this post at The Pulse
Here’s that case study I promised.
It’s a medical clinic that has everything going for it.
Yet they can’t get a single full-time general practitioner (GP) doctor to join them.
They’ve run press ads till they’re blue in the face, with zero effect.
That’s why I won’t write them another one.
So what [...]
Cause and Effect
You’ll also find this post at The Pulse
I’m a mercenary bastard.
I support charities, but chiefly to avert unpleasant dentist experiences.
I’ve supported everyone from The Big Issue to Greenpeace, but only fleetingly, haltingly and superficially.
I’ve read a hundred times that true happiness comes from serving others.
It can also be rather good for business and branding.
So why [...]
A Fool & His Money (Part 3)
You’ll also find this post at The Pulse
Parts 1 and 2 have brought us to this stage of my better-bank-deal quest.
Thank you so much for reading and responding!
Today the plot finally crystallises.
Bert
As Sheryl the Specialised Case Manager presaged, Bert the Bank Manager and I had ‘fruitful conversations’ (via email).
Alas, the fruit was small, hard and [...]
A Fool & His Money (Part 2)
You’ll also find this post at The Pulse
Thank you for reading Part 1. (If you haven’t, here it is.)
So there I was, clutching my mouse mat with anticipation of my bank’s direct message (DM).
Sure enough, it came through, requesting my contact number.
I replied that, since all prior phone conversations had failed, I’d rather communicate by [...]
A Fool & His Money (Part 1)
You’ll also find this post at The Pulse
I’ve been reading with increasing frequency that it’s a fabulous time to negotiate a better interest rate with your lender.
In a world first, Choice has gone one step further by grouping borrowers for a better deal.
Their target was 1000 people prepared to look at switching loans.
In the first [...]
Paper Bag Bandits
Did you hear about the rather lucrative printer cartridge deal?
The highlight for me was the public servant who:
‘… bought enough black toner cartridges to supply the government department for 40 years — despite toner cartridges expiring after two years.’
As my taxes paid this person’s salary, I felt encouraged by her initiative and commitment.
Then I wondered [...]
Sour Cream & the Metagame
We can reasonably describe business as a game.
There are certainly winners and losers.
Gaming is an important analogy.
These days, it’s not enough to merely play the game.
Because chances are, your customers are playing the metagame.
What’s the Metagame?
The metagame comprises all out-of-game elements that affect in-game decisions.
You’re playing the metagame if:
Having learnt from past poker nights [...]
Should We Tell Them about Nanna?
Disease is visiting my family.
I’ll spare you the details; it’s life and we all must live it.
The question is, do our private lives concern our customers?
Family Feud
Fonnie and I differ on so little, it’s significant when we retain opposing views.
Hers is that family affairs have nothing to do with business.
Mine is that clients appreciate candour [...]
Interesting Conflicts
Have you been tempted?
These days, ‘conflict of interest’ seems to mean:
If it’s in my interest, there’s no conflict!
I don’t quite see it that way.
But I have.
Old School
When working for an ad agency, I was surprised to find myself writing for two BIG FIVE* clients in the same week.
I strive to do my best. So unless [...]
What’s in a name?
Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah! Naomi
What’s in a name? That which we call a rose by any other name would smell as sweet – or would it?
Brand Power – [...]
