Heavenly Beds at the Westin Hotel
Brilliant differentiation in a crushingly homogenous market.
When I used to use hotels, they all seemed the same to me.
Now that I don’t use them, they seem even less differentiated.
Except for one, that has penetrated my oblivion.
The Westin.
Bed Written
I first heard of the Westin years ago. Someone told me I HAD to stay there [...]
Perception is Reality
I’ve long perceived The Market as the best place for fresh food.
By choosing it over grocers and supermarkets, this perception has been my reality.
Unfortunately, things aren’t always as they seem, i.e. walk2 ≠ talk2.
Market Driven
For years I’ve shopped at one of the Southern Hemisphere’s largest fresh food markets.
One stall has consistently garnered my custom.
Given there [...]

