Do I Need a Publicist?
Is it my shout, or theirs?
When I gain clients, I give a solemn promise:
If you ever ask me something outside my expertise, I’ll say so.
That time has come.
Book ‘em Danno!
Naomi Oakley (whom we met in August) has done the very ‘now’ thing of distilling her unique expertise into an ebook.
We’ve spent dozens of hours [...]
Leverage
I’m mighty impressed with my client, Naomi Oakley, from U-NOME Security Services.
When she got on national television the other week, she chased up the footage and got her IT boffin to put it front and centre on her website.
Though the word ‘leverage’ has been done to death, this is its true meaning: taking something you’ve [...]
Winning isn’t Anything
Though I decry our fame-focussed culture, I’m not immune to it.
Each time I appear in the media, I think: ‘THIS is it; THIS is my BIG SHOT!’
Yet so far, THIS hasn’t happened.
While shows like Oprah can grant instant fortune, ordinary public exposure seems cumulative.
Like mercury.
Newspaper
I invented a word. When a friend told me she’d used [...]
