The $30,000 Horse
Information → Power → Money → Time → Freedom → Joy
(Click pic to enlarge.)
Our Judy Oldmeadow is going great guns with her dream to breed the world’s finest Morgan horses.
Last time I visited her farm, I asked what her financial goal was.
It took a while to extract, but we got there.
She wants $30K [...]
The Agony of Price
Poor pricing can cripple your business. Too low, profits go. Too high, sales die. As with terms, this fickle field has many pitfalls. To avoid them, I seek your take on the scenarios below.
Think of it as a game of Scruples, without the vodka and fondue.
Perception
A cheap checkout perfume didn’t sell until the supermarket [...]
