What Does Exclusive Mean?
Not with those shoes!
As we’ve gathered a galaxy of brilliant brains to this blog, there’s something I wish to ask.
Something that’s been bugging me for decades:
Does exclusive actually mean anything in business?
I’m not sure it does.
A Lot of it about
Google yields 0.9 billion results for exclusive. That’s thrice more than for bread.
It’s obvious exclusive [...]
The $30,000 Horse
Information → Power → Money → Time → Freedom → Joy
(Click pic to enlarge.)
Our Judy Oldmeadow is going great guns with her dream to breed the world’s finest Morgan horses.
Last time I visited her farm, I asked what her financial goal was.
It took a while to extract, but we got there.
She wants $30K [...]
200 Grams of Resume Thanks!
Must I weigh my words?
In The Agony of Price, we saw that charging for what we sell can be a tricky affair.
I’d now like to explore the conflict between discrete and continuous goods (or services).
Half a Kitten
Discrete goods come in whole units – like cars, kittens, football tickets and DVDs.
Continuous goods come in measured [...]
Why did they stop using our business?
Today the Small Business Owner blog is joined by Nina Sunday. Nina is Managing Director of Brainpower Training, a people development company with a range of programs in communication, emotional intelligence, knowledge capture, productivity and leadership. Today Nina shares her insights into analysing the reasons why clients stop using a business. Welcome Nina! Naomi [...]
The Agony of Price
Poor pricing can cripple your business. Too low, profits go. Too high, sales die. As with terms, this fickle field has many pitfalls. To avoid them, I seek your take on the scenarios below.
Think of it as a game of Scruples, without the vodka and fondue.
Perception
A cheap checkout perfume didn’t sell until the supermarket [...]
