Come to Coburg!
You’ll also find this post at The Pulse
Here’s that case study I promised.
It’s a medical clinic that has everything going for it.
Yet they can’t get a single full-time general practitioner (GP) doctor to join them.
They’ve run press ads till they’re blue in the face, with zero effect.
That’s why I won’t write them another one.
So what [...]
Cause and Effect
You’ll also find this post at The Pulse
I’m a mercenary bastard.
I support charities, but chiefly to avert unpleasant dentist experiences.
I’ve supported everyone from The Big Issue to Greenpeace, but only fleetingly, haltingly and superficially.
I’ve read a hundred times that true happiness comes from serving others.
It can also be rather good for business and branding.
So why [...]
A Fool & His Money (Part 2)
You’ll also find this post at The Pulse
Thank you for reading Part 1. (If you haven’t, here it is.)
So there I was, clutching my mouse mat with anticipation of my bank’s direct message (DM).
Sure enough, it came through, requesting my contact number.
I replied that, since all prior phone conversations had failed, I’d rather communicate by [...]
Some exciting changes at the Small Business Owner blog.
No-one goes through their entire life with the same hairstyle – and neither do we here at the Small Business Owner blog. Thanks to you, this blog has been such an incredible success that it’s getting a fabulous new makeover!
The team at MYOB has loved bringing you the latest thoughts from the wordsmith de jour, [...]
Paper Runs
I must get a proper NO JUNK MAIL sign.
Each time my home-made one falls off, I have a Brazil moment.
Someone, somewhere, must benefit from this bumf.
But who?!
Client companies?
Ad agencies?
Graphic designers?
Printers?
Paper mills?
Plantation foresters?
Walkers?
Dogs?
Customers?
Australia Post?
Certainly not me. How about you?
Do you like receiving unsolicited print advertising?
Is (or was) it part of your business marketing mix?
Captive Audience
Keep Australia [...]
Turning the Page
You’re SO welcome!
We share many stories on this blog.
It’s so nice when one has a happy ending!
Previously on Small Business Owner …
In June 2009, I described my struggle to avert the Yellow Pages juggernaut.
Seems I wasn’t alone.
We thrilled as Steve@Sensis kindly (and bravely) fielded our questions and illuminated the path to freedom.
Despite [...]
Is your website accessible?
Today we’re pleased to welcome Nicolas Steenhout to Small Business Owner. Nic is the guy behind Accessibility NZ, a web accessibility firm based in New Zealand but offering most of its services worldwide. Nic is passionate about web accessibility and has some great insights to share with you. Naomi
Having an accessible website means people with disabilities can interact [...]
What’s in a name?
Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah! Naomi
What’s in a name? That which we call a rose by any other name would smell as sweet – or would it?
Brand Power – [...]
Are You Future-Proof?
The world’s changing
… at record speed.
Snuff, heliographs, dreadnoughts, ticker tape, space hoppers …
The obsolescence list is long.
Last week I learned what happened to US Blockbuster for not switching from DVDs to movie downloads.
It can be fascinating to watch slow-motion disasters.
But what if the light in your tunnel [...]
Achieving the balance in business
Today we welcome back Malcolm Owens to Small Business Owner…
Working in small business can lead to feeling apart from the wider world. Time and achievement demands weigh heavily. Always frantic, balancing current workloads with the flow of new business, time at work and home. Never relaxing, always busy, trying to get ahead. A [...]
