Poll dancing – Part 3

One firm’s quest for client hearts & minds
 
Part 3 of 3 (Action)
Read Part 1 and Part 2 
Armed with a mother load of intelligence from my first client survey, I asked my trusty business coach, Winston Marsh    , what I should do with it.
Here’s what Winno said to me (in his uniquely forthright style):
 
Thank everyone for participating [...]

The Punter’s Ton

EXCITING NEWS FLASH!
A version of this post has just been published in Seth Godin’s Purple Cow New Edition (hardback). Check it out here.
 
 
I drove up in my hatchback and ordered 100 kg of wood. Tim* asked if I wanted a pre-weighed stack or… the Punter’s Ton. Of course I inquired what the Punter’s Ton was. [...]