A Fool & His Money (Part 2)

You’ll also find this post at The Pulse

 
 
Thank you for reading Part 1. (If you haven’t, here it is.)
So there I was, clutching my mouse mat with anticipation of my bank’s direct message (DM).
Sure enough, it came through, requesting my contact number.
I replied that, since all prior phone conversations had failed, I’d rather communicate by [...]

Some exciting changes at the Small Business Owner blog.

 
No-one goes through their entire life with the same hairstyle – and neither do we here at the Small Business Owner blog.  Thanks to you, this blog has been such an incredible success that it’s getting a fabulous new makeover!
The team at MYOB has loved bringing you the latest thoughts from the wordsmith de jour, [...]

Special Treatment

                                     Some eBayers are less equal than others.
I’m pretty miffed at eBay.
Yet again, a firm has punished my loyalty by excluding me from special deals offered to new customers.
We’ve seen this time and time again.
My latest experience teaches the value of:

Avoiding sudden moves.
Keeping customers informed.
Ensuring your definition of ‘good’ matches theirs.

We’ll also see how ‘online [...]

Turning the Page

                                                You’re SO welcome!
 
We share many stories on this blog.
It’s so nice when one has a happy ending!
 
Previously on Small Business Owner …
In June 2009, I described my struggle to avert the Yellow Pages juggernaut.
Seems I wasn’t alone.
We thrilled as Steve@Sensis kindly (and bravely) fielded our questions and illuminated the path to freedom.
Despite [...]

Is your website accessible?

Today we’re pleased to welcome Nicolas Steenhout to Small Business Owner. Nic is the guy behind Accessibility NZ, a web accessibility firm based in New Zealand but offering most of its services worldwide. Nic is passionate about web accessibility and has some great insights to share with you.   Naomi
 

 
Having an accessible website means people with disabilities can interact [...]

Two-Speed Shuffle

                                                How do YOU feel today?
 
Research released last week^ suggests our economy has stalled.
Other commentators say it’s running at two speeds.
My client portfolio is definitely doing the latter: half have gone from sluggish to flat out like two lizards drinking.
How about yours?
 
Economy
Mining’s up. Retail’s down. Employment is mixed and shares are all over the joint.
For [...]

I Just Bought a Printer

                                                 Change = Opportunity.
 
I just bought a printer.
Usually, this fact would excite only if you needed a printer too.
What should excite everyone is how I bought it.
My method got me a 90%+ user-rated product for 66% of recommended retail price (RRP).
I believe you can replicate this pleasing outcome on other business equipment purchases.
 
Problem
My HP d145 [...]

Calling for Back-Up

                                                      Safe and sound.
                                                           FINALLY!
 
For years I’ve lived in fear of losing the Empire Über Komputer to fire, theft, lightning, coffee or head crash.
The loss of my data and documents would be commercially (and emotionally) cataclysmic.
Despite this, my back-up efforts have been patchy.
Until now.
 
Chequered Past
In the Pre-Feistian Period, I backed up treasured [...]

Can You Kill a Category Killer?

                                                 This might sting a bit …
 
Here’s a mystery I hope we can solve.
Seth Godin says that, while we should aim high with our goals, we should stay in the realm of reality.
In other words, we shouldn’t try to out-Google Google, or out-Amazon Amazon.
So why is Cash Converters (CC) trying to out-eBay eBay?
 
eBaying for [...]

Be Alerted, Not Alarmed.

                                                      Speed = Armour
                                                   Knowledge = Power
                                               Forewarned = Forearmed
 
My relationship with Google is troubled.
Yet I’d be remiss if I didn’t make sure you’re using Google Alerts.
They’re an extremely handy way to track what’s being said about:

You.
Your clients.
Your business.
Your products and services.
Your competitors.
Your industry.
Any other topic you [...]