Come to Coburg!
You’ll also find this post at The Pulse
Here’s that case study I promised.
It’s a medical clinic that has everything going for it.
Yet they can’t get a single full-time general practitioner (GP) doctor to join them.
They’ve run press ads till they’re blue in the face, with zero effect.
That’s why I won’t write them another one.
So what [...]
Paper Runs
I must get a proper NO JUNK MAIL sign.
Each time my home-made one falls off, I have a Brazil moment.
Someone, somewhere, must benefit from this bumf.
But who?!
Client companies?
Ad agencies?
Graphic designers?
Printers?
Paper mills?
Plantation foresters?
Walkers?
Dogs?
Customers?
Australia Post?
Certainly not me. How about you?
Do you like receiving unsolicited print advertising?
Is (or was) it part of your business marketing mix?
Captive Audience
Keep Australia [...]
Special Treatment
Some eBayers are less equal than others.
I’m pretty miffed at eBay.
Yet again, a firm has punished my loyalty by excluding me from special deals offered to new customers.
We’ve seen this time and time again.
My latest experience teaches the value of:
Avoiding sudden moves.
Keeping customers informed.
Ensuring your definition of ‘good’ matches theirs.
We’ll also see how ‘online [...]
Turning the Page
You’re SO welcome!
We share many stories on this blog.
It’s so nice when one has a happy ending!
Previously on Small Business Owner …
In June 2009, I described my struggle to avert the Yellow Pages juggernaut.
Seems I wasn’t alone.
We thrilled as Steve@Sensis kindly (and bravely) fielded our questions and illuminated the path to freedom.
Despite [...]
Off My Facebook
Facebook: sliced bread or spookarama?
I don’t like Facebook.
It gives me the willies.
I’m only on it because a neighbour plans a Facebook campaign to avert a skyscraper from our tiny street.
I wonder what you think of Facebook.
Best Friend
I have one Facebook friend: my wife.
Yet I’m getting invitations to reconnect with people I’ve not seen [...]
Is your website accessible?
Today we’re pleased to welcome Nicolas Steenhout to Small Business Owner. Nic is the guy behind Accessibility NZ, a web accessibility firm based in New Zealand but offering most of its services worldwide. Nic is passionate about web accessibility and has some great insights to share with you. Naomi
Having an accessible website means people with disabilities can interact [...]
Meet Barry
Barry’s 2:23 video turned a total stranger into a person of interest.
I love flagging superior business communications.
And I’ve been raving about the power of video for readers with the attention span of gnats.
Last month I saw both these elements beautifully combined.
When I woke in the morning, Barry Moltz was a stranger.
By noon, that had [...]
I Just Bought a Printer
Change = Opportunity.
I just bought a printer.
Usually, this fact would excite only if you needed a printer too.
What should excite everyone is how I bought it.
My method got me a 90%+ user-rated product for 66% of recommended retail price (RRP).
I believe you can replicate this pleasing outcome on other business equipment purchases.
Problem
My HP d145 [...]
Calling for Back-Up
Safe and sound.
FINALLY!
For years I’ve lived in fear of losing the Empire Über Komputer to fire, theft, lightning, coffee or head crash.
The loss of my data and documents would be commercially (and emotionally) cataclysmic.
Despite this, my back-up efforts have been patchy.
Until now.
Chequered Past
In the Pre-Feistian Period, I backed up treasured [...]
Be Alerted, Not Alarmed.
Speed = Armour
Knowledge = Power
Forewarned = Forearmed
My relationship with Google is troubled.
Yet I’d be remiss if I didn’t make sure you’re using Google Alerts.
They’re an extremely handy way to track what’s being said about:
You.
Your clients.
Your business.
Your products and services.
Your competitors.
Your industry.
Any other topic you [...]
