Lessons shared

Earlier this month Paul’s post ‘eBay Learnings’ ended up being a wonderful example of the small business community coming together to provide support, guidance and advice to a business owner in need of it. It really showed the true nature of our readers!  Love Your Work!
We have invited Megan Stones from Envi Fine Accessories to [...]

eBay Learnings

                        A man dug up these trees and took them away in his truck.
                                  He saved me 4 hours, 2 vertebrae and $140.
                                                      And he paid me!
 
I used to think eBay was just about car parts, beanie babies and signed Gilligan’s Island photos.
Lately, however, I’ve found business uses for this medium.
Some of these may help [...]

How to Write Killer SEEK Ads (Part 2)

Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
The advice in Part 1 was fantastic, and Paul’s advice in Part 2 is just as good! Naomi.

Many are called, but only 1 is chosen.
Part 1 covered summary, bullets, title, ad body & reward.
Today we learn to separate the goats [...]

How to Write Killer SEEK Ads (Part 1)

Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
Paul’s advice in this post is extremely useful – happy reading!
 

 
Some of my clients are starting to recruit again.
Just in case you are too, I’ve decided to reveal my methodology for writing killer SEEK ads.
This two-part guide [...]

Poll dancing – Part 3

One firm’s quest for client hearts & minds
 
Part 3 of 3 (Action)
Read Part 1 and Part 2 
Armed with a mother load of intelligence from my first client survey, I asked my trusty business coach, Winston Marsh    , what I should do with it.
Here’s what Winno said to me (in his uniquely forthright style):
 
Thank everyone for participating [...]

Poll dancing – Part 2

One firm’s quest for client hearts & minds
 
Part 2 of 3 (Results)
Read Part 1
So there I was; proud owner of my first ever client survey results.
My deepest fears populated the response options; it was time to see if they were true.
 
Question 1 (Multiple Choice)
Scanning the chart below, I was instantly relieved at two findings:

Only one [...]

Poll dancing

 
One firm’s quest for client hearts & minds
Part 1 of 3
Every empire has its bad days. When my revenue dipped 20%, I wanted to know if it was the Global Financial Crisis or something I’d said.
My wife suggested an online client survey. This turned out to be a very good idea.
 
Research
I’d heard of SurveyMonkey, but [...]