You Wanna Sell That or What?!
Look don’t touch.
I’m as unfashionable as they come.
I thought the aim of fashion parades was to sell clothes.
This appears not to be the case.
Perhaps you can decode this unusual business practice.
Perfect Setting
It was a balmy night.
The parade was in a restored, century-old pier warehouse.
Outside, beautiful people were thick as flies; possibly thicker.
But with [...]
Off My Facebook
Facebook: sliced bread or spookarama?
I don’t like Facebook.
It gives me the willies.
I’m only on it because a neighbour plans a Facebook campaign to avert a skyscraper from our tiny street.
I wonder what you think of Facebook.
Best Friend
I have one Facebook friend: my wife.
Yet I’m getting invitations to reconnect with people I’ve not seen [...]
Heavenly Beds at the Westin Hotel
Brilliant differentiation in a crushingly homogenous market.
When I used to use hotels, they all seemed the same to me.
Now that I don’t use them, they seem even less differentiated.
Except for one, that has penetrated my oblivion.
The Westin.
Bed Written
I first heard of the Westin years ago. Someone told me I HAD to stay there [...]
What’s in a name?
Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah! Naomi
What’s in a name? That which we call a rose by any other name would smell as sweet – or would it?
Brand Power – [...]
Maybe the problem with business is you
Today we welcome back Malcolm Owens to Small Business Owner. Following some recent experiences and observations Malcolm is keen to share his insights with you and get your thoughts. Welcome back Malcolm.
Please do not complain to me about a tight market, poor sales, dwindling store traffic and reducing profits when the biggest problem in your [...]
No Longer a Fan
My confidence in local manufacturing, retail and enterprise is shattered.
Last month I made a conscious decision to:
Buy an Australian-made product, not an import.
Pay for high quality, instead of going el cheapo.
Deal with a sole trader, rather than a corporation.
What a FOOL!
Fan Dancer
I needed a ceiling fan for my small, airless bedroom. I’m a light [...]
Meet Barry
Barry’s 2:23 video turned a total stranger into a person of interest.
I love flagging superior business communications.
And I’ve been raving about the power of video for readers with the attention span of gnats.
Last month I saw both these elements beautifully combined.
When I woke in the morning, Barry Moltz was a stranger.
By noon, that had [...]
Ready! Set! … Nothing.
Stopped in my tracks.
You may recall my joy at an imminent torrent of work during the holidays.
Despite my feverish preparations, it didn’t turn out that way.
I’m still ahead on points, but it was anticlimactic.
That’s business.
Or is it?
Clearing the Decks
The second half of 2010 saw a huge upswing in my business.
Opportunities abounded and, having [...]
Apocalypse?
A new grocery store opened in my area recently.
I didn’t think much of this event, until I viewed it from a small business perspective.
The arrival has changed my spending habits dramatically. If my neighbours follow suit, there will be blood.
New Kid on the Block
Here we are in front of the shiny new store.
It’s big, bright, [...]
WHO TO HIT – know your target
Today the Small Business Owner blog is pleased to welcome Leah Klugt from Inkblot Design Studio, who shares some great insights into knowing your target market. Welcome Leah! Naomi
You’ve heard the saying “know your target market” a thousand times – heck if you’re brave enough to Google it you will get about 49,400,000 [...]
