Today we’re joined by Mike Boyle, Sales Scientist from Banjar Group. Mike feels that there is a lack of creativity in the business (and football!) community and shares his thoughts. Welcome Mike. Naomi
Having read the brilliant book ‘The Element’ by Dr Ken Robinson and wondering if creativity really was dead in Australia, unfortunately [...]
Take a chance, Honey!
I was once part of an ad agency’s National Creative Centre of Excellence.
During a flat patch, I devised a brilliant promotion to drum up business.
It didn’t work. But by golly it was brilliant.
I table it here, in case you’re the deutronium to my Jupiter 2.
Given the right mix, this tactic could enrich [...]