What Clients Do You Want?
When I first went solo, my answer to this question was ANYONE!
As I got established, I gained the power to choose.
I’ve since sacked a few clients for wilful misconduct and worrying affiliations.
But it took me 12 years to sit down and describe my preferred client.
I should’ve done it at the start.
Opportunity Knocks
This wasn’t one of [...]
Stage Fright
The first project for a new client always puts me on edge. Even though I know I have the skills (having done similar work many times before).
I worry on the weekend and wake at night.
As soon as I start the job, however, my fear dissipates – as for a soldier on a mission [...]
