The You-Beaut Double-Or-Nothing Deal!!!
Take a chance, Honey!
I was once part of an ad agency’s National Creative Centre of Excellence.
During a flat patch, I devised a brilliant promotion to drum up business.
It didn’t work. But by golly it was brilliant.
I table it here, in case you’re the deutronium to my Jupiter 2.
Given the right mix, this tactic could enrich [...]
First Impression
Today I’m pleased to introduce Helen Robinett, Director of Image Quest. Perceptions are very powerful and this simple fact provided enough drive for Helen to turn a passionate interest into a full time personal image advisory service that helps people be the best they can be. Today Helen shares some of her insights with us. Naomi [...]
Up. Up. And Away!
Upselling is a double-edged sword.
Used well, it loosens purse strings for mutual benefit.
Done badly, it’s a cut-throat affair.
So how to handle this tricky tool?
The Ugly
Many customers do NOT want fries with ANY thing.
I used to start burger orders with: ‘I don’t want fries or a drink, please. What I would like is …’
Now I just [...]
Happy Ending
Winners are grinners!
[Click here for Part 1 of this gripping saga.]
On Sunday, my new-car quest finally met success.
And yielded more interesting lessons to boot (nyuk nyuk).
Here, then, is a jovial bookend to last week’s dismal missive.
Cold Call
I was pondering whether roller blading could work for me when the phone rang.
It was [...]
Auto Destruct
I tried to find a brick wall.
This was the best I could do.
Every so often, the real world slaps you so hard, you lose the breath to cry out.
Enter new car salesmen.
New for Old
The ‘new’, I learnt this week, applies only to cars – not salesmen.
In the decade since [...]
Radio. Get ‘em Where They Live!
Radio ads are cheaper than you may think.
Radio ads are so cheap and effective, I’m amazed clients don’t use them more often.
They’re particularly useful when your audience is remote, passive or oblivious to your existence.
Radio is great fun to do. And because people choose to listen, it really gets them where they live.
Here are [...]
The Power of Under Promise
Bali ain’t all bad!
And now a happy Bali tale; with a business lesson.
We’re dining at Jimbaran Bay.
A few metres away, roving musicians Take it to the Limit One More Time for enthusiastic backpackers.
Lean dogs edge close to tables, but are driven off by restaurant staff.
Ring Tones
Suddenly our table is ringed by blue shirts, [...]
First Impressions
We know first impressions are crucial to human relations. (Just ask Helen.)
By extension, they also impact our business dealings.
Having just visited Bali, I now know first impressions are powerful enough to skew an entire world view.
Hard Landing
We’d been warned to take US$50 for our on-the-spot entry visas.
As we sweated in one of the immigration queues, [...]
Little Things
Not all recruitment firms are the same.
Yeah right!
Speaking of recruitment agencies, when Andrew told me his was ‘different’, I took it with a shovel of salt.
Having dealt extensively with job consultants as a client, supplier and candidate, I’d formed the strong view that in this field:
Confidence
Expertise = Infinity
But when Andrew [...]
Girls on Film
How a medium-sized enterprise
captured its audience.
We’ve lately focussed on the small in small-to-medium enterprise (SME).
Let’s look at the medium.
This report details how a hotel executed a very good client/prospect event.
The vehicle?
Sex and The City 2.
Invitation
Fonnie received a suitably sparkly invite and, when I agreed to go with her, accepted with [...]
