A Fool & His Money (Part 3)
You’ll also find this post at The Pulse
Parts 1 and 2 have brought us to this stage of my better-bank-deal quest.
Thank you so much for reading and responding!
Today the plot finally crystallises.
Bert
As Sheryl the Specialised Case Manager presaged, Bert the Bank Manager and I had ‘fruitful conversations’ (via email).
Alas, the fruit was small, hard and [...]
Smoke ‘em if you got ‘em
Here’s a business tip I learnt the hard way:
If you get a gig, job, order, project, piece of work or commission, do it NOW.
If you don’t, it may not be there tomorrow.
For several reasons.
Unkind Cut
A large IT firm gave me 100 recruitment ads to critique.
I toiled for much of Easter, getting 50 done.
Then I rewarded [...]
Interesting Conflicts
Have you been tempted?
These days, ‘conflict of interest’ seems to mean:
If it’s in my interest, there’s no conflict!
I don’t quite see it that way.
But I have.
Old School
When working for an ad agency, I was surprised to find myself writing for two BIG FIVE* clients in the same week.
I strive to do my best. So unless [...]
Facing the Music
I had it, but lost it.
Early adopters are where it’s at.
While fairly hip to the groove, I got a very nasty shock on dipping my toe in the iTunes pool.
The following lesson may save you from losing your entire music collection.
It also teaches the value of taking extra special care of customers new to what [...]
I Say Pareto, You Say Pareto …
Fine in principle. What about practice?
Have you heard of the Pareto Principle (also called the 80-20 rule)?
It says that for many things, 80% of the results come from 20% of the causes.
In business, this means 80% of your revenue comes from 20% of your clients.
I’ve found this principle extremely useful.
But does it work for [...]
You Wanna Sell That or What?!
Look don’t touch.
I’m as unfashionable as they come.
I thought the aim of fashion parades was to sell clothes.
This appears not to be the case.
Perhaps you can decode this unusual business practice.
Perfect Setting
It was a balmy night.
The parade was in a restored, century-old pier warehouse.
Outside, beautiful people were thick as flies; possibly thicker.
But with [...]
What’s in a name?
Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah! Naomi
What’s in a name? That which we call a rose by any other name would smell as sweet – or would it?
Brand Power – [...]
No Longer a Fan
My confidence in local manufacturing, retail and enterprise is shattered.
Last month I made a conscious decision to:
Buy an Australian-made product, not an import.
Pay for high quality, instead of going el cheapo.
Deal with a sole trader, rather than a corporation.
What a FOOL!
Fan Dancer
I needed a ceiling fan for my small, airless bedroom. I’m a light [...]
WHO TO HIT – know your target
Today the Small Business Owner blog is pleased to welcome Leah Klugt from Inkblot Design Studio, who shares some great insights into knowing your target market. Welcome Leah! Naomi
You’ve heard the saying “know your target market” a thousand times – heck if you’re brave enough to Google it you will get about 49,400,000 [...]
Goodbye, Old Friend
View to a kill.
Speaking of redundancy, how’s the shift in television?
I can now view 16 free-to-air channels!
In response, the pay TV sector is doing odd things.
Instead of nurturing a dwindling client base, their desperate measures are breaking hearts and losing minds.
Lessons for us here, I reckon.
Drop Zone
I noticed the first pay TV tactic [...]
