Radio. Get ‘em Where They Live!
Radio ads are cheaper than you may think.
Radio ads are so cheap and effective, I’m amazed clients don’t use them more often.
They’re particularly useful when your audience is remote, passive or oblivious to your existence.
Radio is great fun to do. And because people choose to listen, it really gets them where they live.
Here are [...]
The Power of Under Promise
Bali ain’t all bad!
And now a happy Bali tale; with a business lesson.
We’re dining at Jimbaran Bay.
A few metres away, roving musicians Take it to the Limit One More Time for enthusiastic backpackers.
Lean dogs edge close to tables, but are driven off by restaurant staff.
Ring Tones
Suddenly our table is ringed by blue shirts, [...]
First Impressions
We know first impressions are crucial to human relations. (Just ask Helen.)
By extension, they also impact our business dealings.
Having just visited Bali, I now know first impressions are powerful enough to skew an entire world view.
Hard Landing
We’d been warned to take US$50 for our on-the-spot entry visas.
As we sweated in one of the immigration queues, [...]
Little Things
Not all recruitment firms are the same.
Yeah right!
Speaking of recruitment agencies, when Andrew told me his was ‘different’, I took it with a shovel of salt.
Having dealt extensively with job consultants as a client, supplier and candidate, I’d formed the strong view that in this field:
Confidence
Expertise = Infinity
But when Andrew [...]
Girls on Film
How a medium-sized enterprise
captured its audience.
We’ve lately focussed on the small in small-to-medium enterprise (SME).
Let’s look at the medium.
This report details how a hotel executed a very good client/prospect event.
The vehicle?
Sex and The City 2.
Invitation
Fonnie received a suitably sparkly invite and, when I agreed to go with her, accepted with [...]
Bible study
Do you believe your industry ‘bible’?
Most industries have a directory of suppliers and service providers.
Often, this large book is referred to as the ‘bible’ of its sector.
I’ve been in my industry bible for many years.
In that time, the listing has gleaned some website hits, few inquiries and no custom.
It’s true my entry is modest.
Almost ethereal.
Yet [...]
No means YES!
Truth is best. And good guys can finish first.
For ten years I never said ‘no’ to a client or prospect.
The other day, I did.
Contrary to my deep fears, the consequences have been wonderful.
I can’t wait to naysay again.
No dice
I was really busy with a big job for a fabulous new client.
This unusual combo saw [...]
Winning isn’t Anything
Though I decry our fame-focussed culture, I’m not immune to it.
Each time I appear in the media, I think: ‘THIS is it; THIS is my BIG SHOT!’
Yet so far, THIS hasn’t happened.
While shows like Oprah can grant instant fortune, ordinary public exposure seems cumulative.
Like mercury.
Newspaper
I invented a word. When a friend told me she’d used [...]
What Clients Do You Want?
When I first went solo, my answer to this question was ANYONE!
As I got established, I gained the power to choose.
I’ve since sacked a few clients for wilful misconduct and worrying affiliations.
But it took me 12 years to sit down and describe my preferred client.
I should’ve done it at the start.
Opportunity Knocks
This wasn’t one of [...]
Can’t Beat The BBQ!
The other weekend, a barbecue gave me a reality check.
I found that all the social media in the world can’t beat yarning with ten real people.
A short chat unexpectedly led to a new client, immediate work and welcome payment.
Once again I’ve learnt lessons.
1. Ivory Towers are Hard to Climb
In studying Web 2.0 for over a [...]
