Can’t Beat The BBQ!
The other weekend, a barbecue gave me a reality check.
I found that all the social media in the world can’t beat yarning with ten real people.
A short chat unexpectedly led to a new client, immediate work and welcome payment.
Once again I’ve learnt lessons.
1. Ivory Towers are Hard to Climb
In studying Web 2.0 for over a [...]
It’s a Knockout!
Recently I said NO to a new client. It was a prestigious facility, doing fascinating work, with a huge conglomerate parent.
The first job was worth hundreds. The campaign promised thousands. Was I mad?
No: I was saving my sanity, and living to fight another day.
Round 1
The briefing went well. The General Manager (GM) was smart and [...]
Stage Fright
The first project for a new client always puts me on edge. Even though I know I have the skills (having done similar work many times before).
I worry on the weekend and wake at night.
As soon as I start the job, however, my fear dissipates – as for a soldier on a mission [...]
