Come to Coburg!
You’ll also find this post at The Pulse
Here’s that case study I promised.
It’s a medical clinic that has everything going for it.
Yet they can’t get a single full-time general practitioner (GP) doctor to join them.
They’ve run press ads till they’re blue in the face, with zero effect.
That’s why I won’t write them another one.
So what [...]
Smoke ‘em if you got ‘em
Here’s a business tip I learnt the hard way:
If you get a gig, job, order, project, piece of work or commission, do it NOW.
If you don’t, it may not be there tomorrow.
For several reasons.
Unkind Cut
A large IT firm gave me 100 recruitment ads to critique.
I toiled for much of Easter, getting 50 done.
Then I rewarded [...]
Elevate My Mind
Going … Going …
In response to my recent topic struggle, Naomi kindly offered some suggestions.
Top of her list was: Elevator Pitch.
As someone who avoids cities, buildings, elevators, people, hands, eyes and conversations, I’m not the best possible ambassador for this important business tool.
This, however, creates a magnificent opportunity for you to step in.
Definition
Wikipedia’s (Empire-abridged) [...]
Meet Barry
Barry’s 2:23 video turned a total stranger into a person of interest.
I love flagging superior business communications.
And I’ve been raving about the power of video for readers with the attention span of gnats.
Last month I saw both these elements beautifully combined.
When I woke in the morning, Barry Moltz was a stranger.
By noon, that had [...]
Girls on Film
How a medium-sized enterprise
captured its audience.
We’ve lately focussed on the small in small-to-medium enterprise (SME).
Let’s look at the medium.
This report details how a hotel executed a very good client/prospect event.
The vehicle?
Sex and The City 2.
Invitation
Fonnie received a suitably sparkly invite and, when I agreed to go with her, accepted with [...]
Trust Me, I’m a Hoax Speaker
The quality of our guest bloggers continues to blow me away. Today we welcome the very talented and very funny Graeme Bowman, corporate comedian, MC and hoax speaker. What’s a hoax speaker, you may ask? Guess you’ll just have to read on .
How many times have you clambered onto an elephant in a Thai [...]
Twitter Truths
Having just clocked one year and 10,000 followers on Twitter, I felt I should report my learnings.
At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid).
Then I realised Twitter ‘truths’ were far more important than Twitter ‘tips’.
It seems impossible such a simple (and apparently frivolous) application [...]
Can’t Beat The BBQ!
The other weekend, a barbecue gave me a reality check.
I found that all the social media in the world can’t beat yarning with ten real people.
A short chat unexpectedly led to a new client, immediate work and welcome payment.
Once again I’ve learnt lessons.
1. Ivory Towers are Hard to Climb
In studying Web 2.0 for over a [...]
Pain Points – Part 2
Part 1 covered the top eight ‘pain points’ (as ranked by SMEs in MYOB’s Business Monitor).
Here are the lower eight, again with my comments.
9. Doing monthly accounts including tax
I hate bookkeeping so much, I put all my papers in a box and spend one agonising day per quarter sorting them out.
I like words, not numbers!
10. [...]
