Black Marketing
Nice, but VERY naughty.
Last month a pub taught me a lesson.
Their new customer loyalty program is inspired.
Unfortunately, it’s also illegal.
That aside, this story flags a wellspring of ideas from which we can draw.
Beer O’Clock
It was a cold, huddle-at-home night that required just a couple more beers.
I braved the rain to the only place open [...]
Putting the OUCH into vouchers
In Paul’s ludicrous fantasy world of truth and light, business is cherished, money is prized and value lasts longer than six months.
In the real world of vouchers, however, none of this happens.
And I can’t see why.
Purchase
My wife and I bought a friend an $80 voucher from his favourite restaurant. It wasn’t a venue we were [...]
Divided Loyalties
Loyalty scheme. Sounds like an oxymoron, but it’s the truth: a scheme to gain loyalty.
Faith in loyalty schemes (also called loyalty programs) was beaten out of me over three punishing rounds.
1. Fly Buys
I spent often. Sometimes without need. But it wasn’t enough.
As I eyed a modest appliance ‘reward’, my points hit a critical [...]
All Washed Up – Part 2
Read Part 1
I was the proud (and rather startled) owner of ten car wash vouchers. Melbourne’s most dogged salesman had secured my custom for at least a year. And after our magic, first-wash honeymoon, I was hungry for lifelong love.
He waved the wash team to my car and told me to return in 20 minutes. [...]
