Trial by Fire
I was grateful for the many considered comments on No Guarantees. So grateful, that I just did something I’ve never done.
I offered a guarantee.
Yes, it was in pursuit of new business. Nevertheless, it was still a big new trick for a relatively old dog. On spotting the word ‘readvertised’ in a job ad, I emailed [...]
No Guarantees
My business coach insists that guaranteeing my work is crucial to my success. I’m good at what I do. I like my clients. I respect my coach. So why don’t I offer guarantees?
At a superficial level, it’s the fear of giving money back or doing something again. It’s hard enough to make a living [...]
