Trial by Fire
I was grateful for the many considered comments on No Guarantees. So grateful, that I just did something I’ve never done.
I offered a guarantee.
Yes, it was in pursuit of new business. Nevertheless, it was still a big new trick for a relatively old dog. On spotting the word ‘readvertised’ in a job ad, I emailed [...]
No Guarantees
My business coach insists that guaranteeing my work is crucial to my success. I’m good at what I do. I like my clients. I respect my coach. So why don’t I offer guarantees?
At a superficial level, it’s the fear of giving money back or doing something again. It’s hard enough to make a living [...]
Coming to Terms
When I founded the Empire, payment terms gave me more grief than my quest for clients.
It was only my mentors’ patient advice that helped me resolve this angst and realise the world of business isn’t always fair.
In these present interesting times, however, one client has pierced my cocoon of tranquillity. Should I lower [...]
