Indebted
Do not collect $200.
Naomi asked how my end of financial year (EOFY) was going.
I reflected that it was rather less cheery than the current crop of pay TV ads.
The source of my ennui is a large sum of money which I’ve earned, but not received.
For the first time in Empire history, I’m thinking debt collection.
I [...]
Charity Case
I’d rather work and donate money than go and volunteer.
That said, I have optimised a community newsletter and a few immigrant resumes for free.
So I didn’t turn off when I got this direct message from a new Twitter follower:
Hi Paul, would you be willing to help out a young start-up with your experience? Dave*.
I checked [...]
Qui Ckon CEO Ver.
Is this all white for you?
Sorry about that title; only had time for a ‘quick once over’.
All the letters are there: the caps and spacing didn’t confuse, did they?
As a copywriter, I sometimes get quick once over requests. I wonder if you do too.
The request has three variations:
1. Just give it 15 minutes.
Some clients assess my [...]
Trial by Fire
I was grateful for the many considered comments on No Guarantees. So grateful, that I just did something I’ve never done.
I offered a guarantee.
Yes, it was in pursuit of new business. Nevertheless, it was still a big new trick for a relatively old dog. On spotting the word ‘readvertised’ in a job ad, I emailed [...]
No Guarantees
My business coach insists that guaranteeing my work is crucial to my success. I’m good at what I do. I like my clients. I respect my coach. So why don’t I offer guarantees?
At a superficial level, it’s the fear of giving money back or doing something again. It’s hard enough to make a living [...]
Coming to Terms
When I founded the Empire, payment terms gave me more grief than my quest for clients.
It was only my mentors’ patient advice that helped me resolve this angst and realise the world of business isn’t always fair.
In these present interesting times, however, one client has pierced my cocoon of tranquillity. Should I lower [...]
