A Fool & His Money (Part 3)
You’ll also find this post at The Pulse
Parts 1 and 2 have brought us to this stage of my better-bank-deal quest.
Thank you so much for reading and responding!
Today the plot finally crystallises.
Bert
As Sheryl the Specialised Case Manager presaged, Bert the Bank Manager and I had ‘fruitful conversations’ (via email).
Alas, the fruit was small, hard and [...]
Smoke ‘em if you got ‘em
Here’s a business tip I learnt the hard way:
If you get a gig, job, order, project, piece of work or commission, do it NOW.
If you don’t, it may not be there tomorrow.
For several reasons.
Unkind Cut
A large IT firm gave me 100 recruitment ads to critique.
I toiled for much of Easter, getting 50 done.
Then I rewarded [...]
Heavenly Beds at the Westin Hotel
Brilliant differentiation in a crushingly homogenous market.
When I used to use hotels, they all seemed the same to me.
Now that I don’t use them, they seem even less differentiated.
Except for one, that has penetrated my oblivion.
The Westin.
Bed Written
I first heard of the Westin years ago. Someone told me I HAD to stay there [...]
WHO TO HIT – know your target
Today the Small Business Owner blog is pleased to welcome Leah Klugt from Inkblot Design Studio, who shares some great insights into knowing your target market. Welcome Leah! Naomi
You’ve heard the saying “know your target market” a thousand times – heck if you’re brave enough to Google it you will get about 49,400,000 [...]
Happy Ending
Winners are grinners!
[Click here for Part 1 of this gripping saga.]
On Sunday, my new-car quest finally met success.
And yielded more interesting lessons to boot (nyuk nyuk).
Here, then, is a jovial bookend to last week’s dismal missive.
Cold Call
I was pondering whether roller blading could work for me when the phone rang.
It was [...]
Auto Destruct
I tried to find a brick wall.
This was the best I could do.
Every so often, the real world slaps you so hard, you lose the breath to cry out.
Enter new car salesmen.
New for Old
The ‘new’, I learnt this week, applies only to cars – not salesmen.
In the decade since [...]
Radio. Get ‘em Where They Live!
Radio ads are cheaper than you may think.
Radio ads are so cheap and effective, I’m amazed clients don’t use them more often.
They’re particularly useful when your audience is remote, passive or oblivious to your existence.
Radio is great fun to do. And because people choose to listen, it really gets them where they live.
Here are [...]
Girls on Film
How a medium-sized enterprise
captured its audience.
We’ve lately focussed on the small in small-to-medium enterprise (SME).
Let’s look at the medium.
This report details how a hotel executed a very good client/prospect event.
The vehicle?
Sex and The City 2.
Invitation
Fonnie received a suitably sparkly invite and, when I agreed to go with her, accepted with [...]
No means YES!
Truth is best. And good guys can finish first.
For ten years I never said ‘no’ to a client or prospect.
The other day, I did.
Contrary to my deep fears, the consequences have been wonderful.
I can’t wait to naysay again.
No dice
I was really busy with a big job for a fabulous new client.
This unusual combo saw [...]
Non Capisco*
We get heaps of pizza fliers in our letterbox.
I seldom read them, let alone use them.
Last night, however, saw a rare aligning of Venus and Mercury. I was ready to try the latest pizza parlour to letter-drop us.
Unfortunately, their flier was too clever by half.
First Quarter
It started well.
A nice red brochure, with a top-ten newspaper [...]
