Take a chance, Honey!
I was once part of an ad agency’s National Creative Centre of Excellence.
During a flat patch, I devised a brilliant promotion to drum up business.
It didn’t work. But by golly it was brilliant.
I table it here, in case you’re the deutronium to my Jupiter 2.
Given the right mix, this tactic could enrich [...]
The devil’s in the detail.
I hate ‘offers’ whose conditions render them impractical, untrue or even pernicious.
For months I’ve collected samples for a post on this debilitating aspect of human nature.
Then my wife handed me One Offer to Rule Them All.
All That Glitters
The Gold Coin to Join* offer (see above) seems the soul of simplicity. You: