Black Marketing
Nice, but VERY naughty.
Last month a pub taught me a lesson.
Their new customer loyalty program is inspired.
Unfortunately, it’s also illegal.
That aside, this story flags a wellspring of ideas from which we can draw.
Beer O’Clock
It was a cold, huddle-at-home night that required just a couple more beers.
I braved the rain to the only place open [...]
Law of the Letter
Another gym membership down the drain.
What is it with gym memberships?!
Like napalm, they cling and burn no matter what you do.
I was pleased to see the Australian Competition and Consumer Commission agreed with our assessment of that Gold Coin to Join ‘deal’.
Alas, I’ve had less success at my local pool.
Technically, they’re correct.
Morally, I feel [...]
Perception is Reality
I’ve long perceived The Market as the best place for fresh food.
By choosing it over grocers and supermarkets, this perception has been my reality.
Unfortunately, things aren’t always as they seem, i.e. walk2 ≠ talk2.
Market Driven
For years I’ve shopped at one of the Southern Hemisphere’s largest fresh food markets.
One stall has consistently garnered my custom.
Given there [...]
Putting the OUCH into vouchers
In Paul’s ludicrous fantasy world of truth and light, business is cherished, money is prized and value lasts longer than six months.
In the real world of vouchers, however, none of this happens.
And I can’t see why.
Purchase
My wife and I bought a friend an $80 voucher from his favourite restaurant. It wasn’t a venue we were [...]
Divided Loyalties
Loyalty scheme. Sounds like an oxymoron, but it’s the truth: a scheme to gain loyalty.
Faith in loyalty schemes (also called loyalty programs) was beaten out of me over three punishing rounds.
1. Fly Buys
I spent often. Sometimes without need. But it wasn’t enough.
As I eyed a modest appliance ‘reward’, my points hit a critical [...]
All Washed Up – Part 2
Read Part 1
I was the proud (and rather startled) owner of ten car wash vouchers. Melbourne’s most dogged salesman had secured my custom for at least a year. And after our magic, first-wash honeymoon, I was hungry for lifelong love.
He waved the wash team to my car and told me to return in 20 minutes. [...]
All Washed Up
Part 1 of 2
I don’t like salesmen who won’t take no. But the sheer tenacity of one guy breached my every defence. I wanted one car wash; he sold me ten. He won the battle. But will he win the war? Let’s see.
He approached smiling. I wore red:
Hi, Mate; I’d like a wash thanks.
Hello, Sir. [...]
