Radio. Get ‘em Where They Live!
Radio ads are cheaper than you may think.
Radio ads are so cheap and effective, I’m amazed clients don’t use them more often.
They’re particularly useful when your audience is remote, passive or oblivious to your existence.
Radio is great fun to do. And because people choose to listen, it really gets them where they live.
Here are [...]
Little Things
Not all recruitment firms are the same.
Yeah right!
Speaking of recruitment agencies, when Andrew told me his was ‘different’, I took it with a shovel of salt.
Having dealt extensively with job consultants as a client, supplier and candidate, I’d formed the strong view that in this field:
Confidence
Expertise = Infinity
But when Andrew [...]
Where’s my book deal?!
Artist’s impression.
This is my 100th Small Business Owner blog post. (Yay!)
Shouldn’t I have a book deal by now?
That other bloke only did 100 tweets. Yet he has a book AND a TV show!
And all he did was write down what his father said!
What am I doing wrong?
Options
It’s easier to self-publish than ever.
Yet there’s something [...]
How to Write Killer SEEK Ads (Part 2)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
The advice in Part 1 was fantastic, and Paul’s advice in Part 2 is just as good! Naomi.
Many are called, but only 1 is chosen.
Part 1 covered summary, bullets, title, ad body & reward.
Today we learn to separate the goats [...]
How to Write Killer SEEK Ads (Part 1)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
Paul’s advice in this post is extremely useful – happy reading!
Some of my clients are starting to recruit again.
Just in case you are too, I’ve decided to reveal my methodology for writing killer SEEK ads.
This two-part guide [...]
Non Capisco*
We get heaps of pizza fliers in our letterbox.
I seldom read them, let alone use them.
Last night, however, saw a rare aligning of Venus and Mercury. I was ready to try the latest pizza parlour to letter-drop us.
Unfortunately, their flier was too clever by half.
First Quarter
It started well.
A nice red brochure, with a top-ten newspaper [...]
Dishing Dirt
As with large wooden beads, most business owners can string a sentence.
Due to this, many don’t feel they need a professional writer to optimise their communications.
Now and then I get a reminder of my redundancy, like this striking missive from Dirt Cheap Pfoofer Valves* (DCPV):
Error Legend: [ ] Minor. [ ] Major. [ ] Fatal.
Hello Dear Customer
We [...]
Speak or ZING?
Alas! My business coach, Winston Marsh , gave my expensive new online shop the thumbs down! On the topic of ZING-based copywriting, we’ve long been at odds. It’s time to analyse the sticking place.
In the blue corner is me. I believe the message is everything. As I used to tell my Copy School students:
If you have [...]
Best Headline I’ve Seen
Remember how I unintentionally ‘mozzed’ my neighbour’s auction by invoking a thunderstorm? Well, I just got a letter with the best headline I’ve seen:
This isn’t the best headline you’ve seen, but it wasn’t written for you. It was written for me, by Andrew Crotty from Biggin Scott, who wants to sell my home. I am [...]
