Speak or ZING?
Alas! My business coach, Winston Marsh , gave my expensive new online shop the thumbs down! On the topic of ZING-based copywriting, we’ve long been at odds. It’s time to analyse the sticking place.
In the blue corner is me. I believe the message is everything. As I used to tell my Copy School students:
If you have [...]
Best Headline I’ve Seen
Remember how I unintentionally ‘mozzed’ my neighbour’s auction by invoking a thunderstorm? Well, I just got a letter with the best headline I’ve seen:
This isn’t the best headline you’ve seen, but it wasn’t written for you. It was written for me, by Andrew Crotty from Biggin Scott, who wants to sell my home. I am [...]
