Hitting the Books
The money AND the books!
Every now and then I hit a paragon of customer communication.
This one comes from Clouston & Hall Booksellers, who deal in remaindered books.
It hits so many of my buttons, I had to table it for you:
Read it & Leap
Dear Customer,
In the past two years something has happened. Our records show [...]
Do I Need a Publicist?
Is it my shout, or theirs?
When I gain clients, I give a solemn promise:
If you ever ask me something outside my expertise, I’ll say so.
That time has come.
Book ‘em Danno!
Naomi Oakley (whom we met in August) has done the very ‘now’ thing of distilling her unique expertise into an ebook.
We’ve spent dozens of hours [...]
Dishing Dirt
As with large wooden beads, most business owners can string a sentence.
Due to this, many don’t feel they need a professional writer to optimise their communications.
Now and then I get a reminder of my redundancy, like this striking missive from Dirt Cheap Pfoofer Valves* (DCPV):
Error Legend: [ ] Minor. [ ] Major. [ ] Fatal.
Hello Dear Customer
We [...]
