Vouchsafe
Remember our voucher discussion?
There’s been a development.
Booked
Last month this book hit my letterbox. The accompanying letter said:
Hey Paul, ever wished you had all the answers?
I wish this all the time, so I scanned the book. The production quality was high and the writing rather good. Ninety shiny pages addressed 105 questions, including:
Q13 What does an [...]
Turning the Page
You’re SO welcome!
We share many stories on this blog.
It’s so nice when one has a happy ending!
Previously on Small Business Owner …
In June 2009, I described my struggle to avert the Yellow Pages juggernaut.
Seems I wasn’t alone.
We thrilled as Steve@Sensis kindly (and bravely) fielded our questions and illuminated the path to freedom.
Despite [...]
Hello? Is this my insurance company? Is anyone there?
Today we welcome Bella Katz, founder of Behar Katz – Marketing & Communications, to the Small Business Owner blog. Unfortunately Bella’s home was recently burgled and her experience reminded her how not to deal with clients. Naomi
One of the beauties of being a small business owner and a massive advantage we have over our larger competitors, is [...]
Favourite Things
Happy happy. Joy joy.
Thank you for weathering my recent rants.
Having had a Bex and a good lie down, I’m in a much happier frame this week.
To celebrate, I’ve listed some of my favourite things.
Things that make owning and running a business worth all the aggro and pain.
Things that keep me at the grindstone [...]
Why did they stop using our business?
Today the Small Business Owner blog is joined by Nina Sunday. Nina is Managing Director of Brainpower Training, a people development company with a range of programs in communication, emotional intelligence, knowledge capture, productivity and leadership. Today Nina shares her insights into analysing the reasons why clients stop using a business. Welcome Nina! Naomi [...]
Tune That Name!
What’s in a business name?
More than you may think.
Here’s another post where we share our histories for common benefit.
Today we’re talking business names.
The object of this game is to learn how and why we named our businesses.
And whether these names have done all they should.
I’ll go first, then hand over to you.
Foundation [...]
Are You Spoken For?
Priceless.
If my website were burning and I could rescue just one page, it’d be this.
I believe testimonials are the most precious asset a business can have.
Yet when I start working with clients, many either have none or don’t use them.
Not for long!
Third Party
People believe what others say about us, not what we say about [...]
Out There
Long-distance communication is hard.
Love triangulation is even worse.
A few weeks ago my bank called.
Well, not really my bank.
They wanted my feedback.
Well, not really my feedback.
At a time that suited me.
Well not really …
Get the idea?
Here’s what really happened.
Backchat
My phone did ring: that much is true.
But instead of my bank, it was an [...]
Poll dancing – Part 3
One firm’s quest for client hearts & minds
Part 3 of 3 (Action)
Read Part 1 and Part 2
Armed with a mother load of intelligence from my first client survey, I asked my trusty business coach, Winston Marsh , what I should do with it.
Here’s what Winno said to me (in his uniquely forthright style):
Thank everyone for participating [...]
Poll dancing – Part 2
One firm’s quest for client hearts & minds
Part 2 of 3 (Results)
Read Part 1
So there I was; proud owner of my first ever client survey results.
My deepest fears populated the response options; it was time to see if they were true.
Question 1 (Multiple Choice)
Scanning the chart below, I was instantly relieved at two findings:
Only one [...]
