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	<title>Small Business Owner &#187; client feedback</title>
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	<link>http://mybrc.myobnet.com</link>
	<description>A blog about the lives and times of Aussie small business owners, proudly brought to you by MYOB.</description>
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		<title>A Fool &amp; His Money (Part 3)</title>
		<link>http://mybrc.myobnet.com/2011/08/11/a-fool-his-money-part-3/</link>
		<comments>http://mybrc.myobnet.com/2011/08/11/a-fool-his-money-part-3/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 23:52:15 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Finances]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[client feedback]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[finding new customers]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[new clients]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4819</guid>
		<description><![CDATA[
You&#8217;ll also find this post at The Pulse

 
Parts 1 and 2 have brought us to this stage of my better-bank-deal quest.
Thank you so much for reading and responding!
Today the plot finally crystallises.
 
Bert
As Sheryl the Specialised Case Manager presaged, Bert the Bank Manager and I had ‘fruitful conversations’ (via email).
Alas, the fruit was small, hard and [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F08%2F11%2Fa-fool-his-money-part-3%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F08%2F11%2Fa-fool-his-money-part-3%2F" height="61" width="51" /></a></div><div class="mceTemp mceIEcenter" style="text-align: left;">
<p style="text-align: left;"><em><span style="color: #888888;">You&#8217;ll also find this post at </span><a href="http://myob.com.au/blog/a-fool-and-his-money-part-3/" target="_blank"><span style="color: #ff9900;">The Pulse</span></a></em></p>
</div>
<div id="attachment_4820" class="wp-caption aligncenter" style="width: 191px"><a href="http://www.thefeistyempire.com/" target="blank"><img class="size-full wp-image-4820" title="heartIcecubes_cropped" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/08/heartIcecubes_cropped.jpg" alt="Love on the rocks." width="181" height="204" /></a><p class="wp-caption-text">Love on the rocks.</p></div>
<p> </p>
<p>Parts <a href="http://myob.com.au/blog/a-fool-and-his-money-part-1/" target="blank">1</a> and <a href="http://myob.com.au/blog/a-fool-and-his-money-part-2/" target="blank">2</a> have brought us to this stage of my better-bank-deal quest.</p>
<p>Thank you <span style="text-decoration: underline;">so</span> much for reading and responding!</p>
<p>Today the plot finally crystallises.</p>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #ff6600;">Bert</span></strong></span></p>
<p>As Sheryl the Specialised Case Manager presaged, Bert the Bank Manager and I had ‘fruitful conversations’ (via email).</p>
<p>Alas, the fruit was small, hard and bitter:</p>
<ol>
<li>No relief on annual or monthly fees.</li>
<li>A total annual interest saving of &#8230; wait for it &#8230; $126.</li>
</ol>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #ff6600;">Barry</span></strong></span></p>
<p>I told Barry the Twitter Team Guy.</p>
<p>No response.</p>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #ff6600;">Con</span></strong></span></p>
<p>Con the Home Loan Officer rang me once more for good measure, but to no effect.</p>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #ff6600;">Sheryl</span></strong></span></p>
<p>I had an email chat with Sheryl (pleasantries removed to save space):</p>
<blockquote><p><span style="color: #0000ff;">Hi, Sheryl,</span></p>
<p><span style="color: #0000ff;">Just thought I’d have a quiet word with you while I deliberate.</span></p>
<p><span style="color: #0000ff;">Do you feel happy with how this resolution is panning out?</span></p></blockquote>
<p> </p>
<blockquote><p><span style="color: #800000;">Hi, Paul,</span></p>
<p><span style="color: #800000;">I am only happy if you are.</span></p>
<p><span style="color: #800000;">I can see that Bert is trying his best to assist you but ultimately the decisions will lay with you.</span></p>
<p><span style="color: #800000;">So Paul, are you happy with the way this is panning out?</span></p></blockquote>
<p> </p>
<blockquote><p><span style="color: #0000ff;">Having achieved a mere 6.3% of my target saving of $2,000 I feel rather deflated.</span></p>
<p><span style="color: #0000ff;">I can’t tell whether this is truly the best ABank can do, or whether it’s the best they can do for a ‘little person’ like me.</span></p>
<p><span style="color: #0000ff;">After all this time and effort and drama, a saving of just $126 per year seems pretty paltry.</span></p>
<p><span style="color: #0000ff;">It doesn’t really inspire me to forge a 40-year alliance with ABank that showers us both in riches.</span></p>
<p><span style="color: #0000ff;">I think I may have to wait to see what the Choice initiative comes up with.</span></p>
<p><span style="color: #0000ff;">If it turns out that you guys really have done the best you can for me, I’ll accept my $126 with grace and apologise humbly for wasting everyone’s time.</span></p>
<p><span style="color: #0000ff;">If, however, Choice turns up a raft of significantly better deals, I’ll probably feel very let down that you guys couldn’t do likewise for me ahead of time.</span></p>
<p><span style="color: #0000ff;">Does this description of how I feel make sense to you, Sheryl?</span></p></blockquote>
<p> </p>
<blockquote><p><span style="color: #800000;">To be honest saving money and discussing lending matters via email is not as effective as a verbal conversation&#8230; would you consider a conversation with Bert? This may lead to further options.</span></p>
<p><span style="color: #800000;">I assure you we want to help and we are doing all that we can at this moment. We would love to see you as one of our long term customers so I think it is time for an actual chat. Your thoughts?</span></p></blockquote>
<p> </p>
<blockquote><p><span style="color: #0000ff;">As a writer, verbal isn’t my forte.</span></p>
<p><span style="color: #0000ff;">That’s probably why I’ve failed in all phone and face-to-face discussions to date.</span></p>
<p><span style="color: #0000ff;">I understand that much business is conducted this way.</span></p>
<p><span style="color: #0000ff;">I don’t understand why these ‘further options’ can’t be put in print. When I first took my loans, the terms were written in great detail.</span></p>
<p><span style="color: #0000ff;">Unless, of course, you’re talking about a <span style="text-decoration: underline;">negotiation</span> – which I find even less desirable.</span></p>
<p><span style="color: #0000ff;">My readers have been following this story with interest.</span></p>
<p><span style="color: #0000ff;">As I feel confused and dispirited, I’ll seek their objective advice before getting back to you.</span></p>
<p><span style="color: #0000ff;">I do realise you’re trying, Sheryl.</span></p>
<p><span style="color: #0000ff;">I suspect I’m simply unsuited to your systems.</span></p></blockquote>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #ff6600;">Paul</span></strong></span></p>
<p>I’m tired, disheartened and torn.</p>
<p>Should I:</p>
<p>a)    Accept my modest fate.</p>
<p>b)    Battle on via email or Twitter.</p>
<p>c)    Pick up the phone.</p>
<p>d)    Send the wife in.</p>
<p>e)    Turn this into a novel and pay my loans with the proceeds.</p>
<p>f)     Change banks.</p>
<p>g)    Try something else (describe).</p>
<p>Unless you (or <a href="http://www.predictivetext.com.au/news/too-little-too-late-says-online-lender-as-choice-s-big-switch-raises-eyebrows/" target="blank">Choice</a>) come up with something significant,</p>
<p>this could be &#8230;</p>
<p align="center">The End</p>
<p align="center"> </p>
<p><strong>Paul Hassing, Founder &amp; Senior Writer, <a href="http://www.thefeistyempire.com/" target="blank">The Feisty Empire</a></strong></p>
<p><a href="http://twitter.com/#!/PaulHassing" target="_blank"><img title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></p>
<p> </p>
<p><em><strong><span style="color: #3366ff;">Where have all the comments gone?</span></strong></em></p>
<p><span style="color: #3366ff;">We love hearing what you have to say, and stories you might have, so fear not, you&#8217;re still able to comment!  We&#8217;ve moved the party over to our new place, </span><a href="http://myob.com/blog/a-fool-and-his-money-part-3/" target="_blank"><span style="color: #3366ff;">The Pulse</span></a><span style="color: #3366ff;">.  Come and join the conversation on this post </span><a href="http://myob.com/blog/a-fool-and-his-money-part-3/" target="_blank"><span style="color: #3366ff;">here</span></a><span style="color: #3366ff;">.</span></p>
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		<item>
		<title>A Fool &amp; His Money (Part 2)</title>
		<link>http://mybrc.myobnet.com/2011/08/09/a-fool-his-money-part-2/</link>
		<comments>http://mybrc.myobnet.com/2011/08/09/a-fool-his-money-part-2/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 00:14:33 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[client feedback]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[First impressions]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[positive change]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4806</guid>
		<description><![CDATA[
You&#8217;ll also find this post at The Pulse

 
 
Thank you for reading Part 1. (If you haven’t, here it is.)
So there I was, clutching my mouse mat with anticipation of my bank’s direct message (DM).
Sure enough, it came through, requesting my contact number.
I replied that, since all prior phone conversations had failed, I’d rather communicate by [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F08%2F09%2Fa-fool-his-money-part-2%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F08%2F09%2Fa-fool-his-money-part-2%2F" height="61" width="51" /></a></div><div class="mceTemp mceIEcenter">
<p style="text-align: left;"><em><span style="color: #888888;">You&#8217;ll also find this post at </span><a href="http://myob.com.au/blog/a-fool-and-his-money-part-2/" target="_blank"><span style="color: #ff9900;">The Pulse</span></a></em></p>
</div>
<div id="attachment_4809" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.thefeistyempire.com/" target="_blank"><img class="size-medium wp-image-4809" title="HeartandMoney_cropped" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/08/HeartandMoney_cropped-300x158.jpg" alt="True love at last?" width="300" height="158" /></a><p class="wp-caption-text">True love at last?</p></div>
<p> </p>
<p> </p>
<p>Thank you for reading <a href="http://myob.com.au/blog/a-fool-and-his-money-part-1/" target="blank">Part 1</a>. (If you haven’t, <a href="http://myob.com.au/blog/a-fool-and-his-money-part-1/" target="blank">here</a> it is.)</p>
<p>So there I was, clutching my mouse mat with anticipation of my bank’s direct message (DM).</p>
<p>Sure enough, it came through, requesting my contact number.</p>
<p>I replied that, since all prior phone conversations had failed, I’d rather communicate by email.</p>
<p>My bank agreed, so I sent my email address.</p>
<p>Minutes later, my phone rang.</p>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #3366ff;">Cold Call</span></strong></span></p>
<p>It was my bank:</p>
<blockquote><p>Hi, Paul it’s Con* here. I understand you’d like to talk about your home loans?</p>
<p><span style="color: #0000ff;">Hi, Con. Did you just get referred to me by your Twitter colleague?</span></p>
<p>Yes. Now, how can I help you?</p>
<p><span style="color: #0000ff;">Did your Twitter colleague not tell you I wanted to do this via email?</span></p>
<p>It’s my preference to do it by phone, Paul. Now, before we start: this call may be recorded for training purposes &#8230;</p>
<p><span style="color: #0000ff;">Con, I don’t want to do this by phone.</span></p>
<p>No worries, Paul; what’s a good time to call you back?</p></blockquote>
<p> </p>
<p>I got off the phone and DMed my bank. Having since deleted our DMs in frustration. it went something like this:</p>
<blockquote><p><span style="color: #0000ff;">Nice. I ask politely to be emailed and I get another phone call!</span></p>
<p>I’m so sorry! I specifically requested them not to call you.</p>
<p><span style="color: #0000ff;">I appreciate your efforts, and I realise big systems can thwart good intentions. But I feel I’m flogging a dead horse here.</span></p>
<p>I’m still really keen to help you.</p>
<p><span style="color: #0000ff;">Thank you, but never mind. It’s futile. I’ve wasted enough time on this exercise.</span></p></blockquote>
<p> </p>
<p>In a fit of pique, I then un-followed my bank, making it impossible for them to DM me. I scanned the public Twitter domain (where we’d met) to see if they’d try a shout out, but they didn’t.</p>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #3366ff;">Write Down</span></strong></span></p>
<p>The next day, after writing Part 1 of this story, I realised my un-follow was churlish.</p>
<p>I was also possibly doing myself out of a (happy?) ending.</p>
<p>So I re-followed my bank. They were still following me, so my next DM got through (verbatim):</p>
<blockquote><p><span style="color: #0000ff;">Me again. Now that I&#8217;ve written this up http://bit.ly/oJZEXh I realise I need to give you 1 more chance to help me via email &#8230;</span></p>
<p><span style="color: #0000ff;">&#8230; I&#8217;ll be writing Part 2 on Monday. How the story ends is up to you. Please, no more phone calls!</span></p></blockquote>
<p> </p>
<p>My bank DMed:</p>
<blockquote><p>Hi Paul, I&#8217;ve escalated this &amp; you&#8217;ll receive an email from our team tmrw as we&#8217;re still really keen to help <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p></blockquote>
<p> </p>
<p>With my mouse mat now chewed to pulp, the email finally arrived:</p>
<blockquote><p>Hi Paul,</p>
<p>I hope you are well.</p>
<p>Barry* from the Twitter team has asked if I can help you with your Home Loan enquiries.</p>
<p>Firstly, please allow me to apologise that a call was made to you despite your request for an email only. I assure you our intention was to provide you with a high level of service it was not to cause you any frustration.</p>
<p>To help me get the information you are after regarding interest rates can I ask that you explain what you are after in terms of your lending.</p>
<p>For example the Line of Credit is not actually a product offered by SomeBank* so we can not offer a comparison. However perhaps if we change it to variable rate loan we maybe able to offer something on the interest rate?</p>
<p>Just so you know I have already been in touch with your banker regarding your loans so we can see what we can do for you, he just wants a little background information so he can respond appropriately. Also we will communicate as much as possible via email however there maybe times where it is best to chat via the phone.</p>
<p>I look forward to your email and seeing what we can do for you.</p>
<p>Sheryl*</p>
<p>Specialised Case Manager</p></blockquote>
<p><strong> </strong></p>
<p><span style="font-size: medium;"><strong><span style="color: #3366ff;">Special Treatment</span></strong></span></p>
<p>I certainly <span style="text-decoration: underline;">felt</span> like a specialised case. But would there be management? I emailed:</p>
<blockquote><p><span style="color: #0000ff;">Hi, Sheryl.</span></p>
<p><span style="color: #0000ff;">Many thanks for your email.</span></p>
<p><span style="color: #0000ff;">Thanks also for contacting my banker. (Who is he, by the way, and where?)</span></p>
<p><span style="color: #0000ff;">This is my current situation:</span></p>
<p><span style="color: #0000ff;">LOC:               6.97%</span></p>
<p><span style="color: #0000ff;">HOME:           7.17%</span></p>
<p><span style="color: #0000ff;">Yet I’m seeing rates as low as 6.69% from several institutions.</span></p>
<p><span style="color: #0000ff;">I consider myself a stable and reliable client. (Please correct me if I’m wrong!)</span></p>
<p><span style="color: #0000ff;">A glance at my accounts will show my financial situation is steadily improving.</span></p>
<p><span style="color: #0000ff;">I’d like to forge a long-term partnership with you guys so that when I’m black in the black, you can handle my investments.</span></p>
<p><span style="color: #0000ff;">I’d therefore like my two rates to reflect what the market is offering.</span></p>
<p><span style="color: #0000ff;">I’d also like a break on my annual and monthly fees.</span></p>
<p><span style="color: #0000ff;">Most of all, I’d like to achieve a positive result without any more faffing around.</span></p>
<p><span style="color: #0000ff;">I’d like you to say what you can do, rather than what (and why) you can’t.</span></p>
<p><span style="color: #0000ff;">If you can’t do anything for me, that’s cool. Just say, ‘SORRY PAUL, NO CAN DO!’ and I’ll move on.</span></p>
<p><span style="color: #0000ff;">I’ve invested so much time trying to communicate with you guys, I’m very, very close to the point where it’s just not worth the effort.</span></p>
<p><span style="color: #0000ff;">In trying to save less than $2000 per year, we’re really not talking sheep stations.</span></p>
<p><span style="color: #0000ff;">I could’ve (should’ve!) earned that much in the time I’ve invested in this process.</span></p>
<p><span style="color: #0000ff;">I’m trying to be reasonable, Sheryl; but if you disagree, we should probably just call it quits.</span></p>
<p><span style="color: #0000ff;">I don’t want to waste your time too.</span></p>
<p><span style="color: #0000ff;">Best regards, thanks again and good luck!</span></p>
<p><span style="color: #0000ff;">P.</span></p>
<p><span style="color: #0000ff;"> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></p></blockquote>
<p> </p>
<p>Sheryl emailed:</p>
<blockquote><p>Hi Paul,</p>
<p>Thanks for a prompt reply.</p>
<p>I have included your banker Bert* into this email so you can both have some fruitful conversations about your loans.</p>
<p>Bert will be able to assist you and take a look at your profile and see what we can do.</p>
<p>Dont worry I will be here in the background to make sure you are taken care of.</p>
<p>Have a great weekend.</p></blockquote>
<p> </p>
<p>This was better. I felt like I’d made progress.</p>
<p>Maybe, just maybe, I <span style="text-decoration: underline;">would</span> have a great weekend.</p>
<p>&#8230;</p>
<p>Then I heard from Bert.</p>
<p align="center"><strong> </strong></p>
<p align="center"><strong>&lt;&lt;&lt;&lt;&lt;&lt;    INTERMISSION 2!     &gt;&gt;&gt;&gt;&gt;&gt;</strong></p>
<p>Egad! We’re still not done!</p>
<p>Will Bert save the day or sink the fleet?</p>
<p>Will professional passion trump passive aggression?</p>
<p>For the answers to these and other mind-snapping questions, don’t miss the (final?!) gripping episode of: A Fool &amp; His Money, Part <span style="text-decoration: underline;">3</span>!</p>
<p>Meanwhile I warmly welcome your ideas, observations and stories.</p>
<p><em> * Not his/her/it/their real names.</em></p>
<p><em> </em></p>
<p><strong>Paul Hassing, Founder &amp; Senior Writer, <a href="http://www.thefeistyempire.com/" target="blank">The Feisty Empire</a></strong></p>
<p><a href="http://twitter.com/#!/PaulHassing" target="_blank"><img title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></p>
<p> </p>
<p><em><strong><span style="color: #3366ff;">Where have all the comments gone?</span></strong></em></p>
<p><span style="color: #3366ff;">We love hearing what you have to say, and stories you might have, so fear not, you&#8217;re still able to comment!  We&#8217;ve moved the party over to our new place, </span><a href="http://myob.com/blog/a-fool-and-his-money-part-2/" target="_blank"><span style="color: #3366ff;">The Pulse</span></a><span style="color: #3366ff;">.  Come and join the conversation on this post </span><a href="http://myob.com/blog/a-fool-and-his-money-part-2/" target="_blank"><span style="color: #3366ff;">here</span></a><span style="color: #3366ff;">.</span></p>
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		<item>
		<title>A Fool &amp; His Money (Part 1)</title>
		<link>http://mybrc.myobnet.com/2011/08/04/a-fool-his-money-part-1/</link>
		<comments>http://mybrc.myobnet.com/2011/08/04/a-fool-his-money-part-1/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 23:41:50 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Finances]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[client feedback]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[First impressions]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[survey]]></category>

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		<description><![CDATA[You&#8217;ll also find this post at The Pulse
 
I’ve been reading with increasing frequency that it’s a fabulous time to negotiate a better interest rate with your lender.
In a world first, Choice has gone one step further by grouping borrowers for a better deal.
Their target was 1000 people prepared to look at switching loans.
In the first [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F08%2F04%2Fa-fool-his-money-part-1%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F08%2F04%2Fa-fool-his-money-part-1%2F" height="61" width="51" /></a></div><p style="text-align: left;"><em><span style="color: #888888;">You&#8217;ll also find this post at </span><a href="http://myob.com.au/blog/a-fool-and-his-money-part-1/" target="_blank"><span style="color: #ff9900;">The Pulse</span></a></em></p>
<div id="attachment_4792" class="wp-caption aligncenter" style="width: 278px"><a href="http://www.thefeistyempire.com/" target="blank"><img class="size-full wp-image-4792" title="Heart_Cropped" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/08/Heart_Cropped.jpg" alt="Beware the cheating heart." width="268" height="202" /></a><p class="wp-caption-text">Beware the cheating heart.</p></div>
<p> </p>
<p>I’ve been <a href="http://smh.domain.com.au/real-estate-news/blogs/talking-property/lenders-working-hard-to-hang-onto-customers-20110607-1fpxu.html" target="blank">reading</a> with increasing frequency that it’s a fabulous time to negotiate a better interest rate with your lender.</p>
<p>In a world first, <a href="http://www.choice.com.au/blog/2011/july/big-bank-switch.aspx" target="blank">Choice</a> has gone one step further by grouping borrowers for a better deal.</p>
<p>Their target was 1000 people prepared to look at switching loans.</p>
<p>In the first three days, they clocked <a href="http://theage.domain.com.au/blogs/talking-property/borrowers-rush-for-a-better-deal-20110802-1i96y.html" target="blank">10,000</a>.</p>
<p><span style="text-decoration: underline;">Very</span> interesting.</p>
<p> </p>
<p><span style="font-size: medium;"><strong><span style="color: #3366ff;">Back Story</span></strong></span></p>
<p>I’m one of those morons who plays by the rules and believes what people say.</p>
<p>Having exhausted traditional communication channels, I took up my bank’s offer to chat via online banking.</p>
<p>After several weeks and follow ups, I got three phone calls from three bank staff in one day.</p>
<p>They began by saying they were recording me for training purposes.</p>
<p>I replied that I was recording them for blogging purposes.</p>
<p>They then said that:</p>
<ol>
<li>The lending market had indeed become more competitive.</li>
<li>I was a valuable customer that they wanted to keep.</li>
<li>To this end, they wanted to do the best they could for me.</li>
</ol>
<p>I thanked them and said what I wanted: the same interest rate that their online subsidiary bank was offering, i.e. a 0.48% reduction that’d save me $2000 per year in interest.</p>
<p>They said that because their online subsidiary was run by IT staff – not banking staff – I wouldn’t get the same service.</p>
<p>I replied that, having enjoyed no service for many years, I wouldn’t miss it.</p>
<p>Then they said their subsidiary wasn’t for business owners like me.</p>
<p>I said that if they looked after me now, I’d stay with them and let them handle my investments in the future.</p>
<p>They said they’d get back to me.</p>
<p>&#8230;</p>
<p>They didn’t.</p>
<p> </p>
<p><span style="font-size: medium;"><strong><span style="color: #3366ff;">Gloves Off</span></strong></span></p>
<p>Finally, I got fed up and <a href="http://mybrc.myobnet.com/2010/02/23/twitter-truths/" target="blank">tweeted</a>:</p>
<blockquote><p>My bank&#8217;s &#8216;Mortgage Retention Team&#8217; isn&#8217;t even retenting my phone calls. Could be time for <a href="http://bit.ly/nzGKb8" target="blank">http://bit.ly/nzGKb8</a></p></blockquote>
<p>Then I signed up and tweeted:</p>
<blockquote><p>Right. I&#8217;m in. Who&#8217;s with me? <a href="http://www.choice.com.au/consumer-action/money/big-bank-switch/choice-big-bank-switch.aspx" target="blank">http://www.choice.com.au/consumer-action/money/big-bank-switch/choice-big-bank-switch.aspx</a></p></blockquote>
<p>Minutes later, my bank tweeted:</p>
<blockquote><p>Hi Paul, saw your tweet &#8211; can I help from here? Pls follow so we can DM* &amp; I&#8217;ll have our team follow up for you, thanks!</p></blockquote>
<p>This was new. My bank must’ve had a keyword watching brief. I was impressed, but wary. Deciding to test their mettle, I tweeted:</p>
<blockquote><p>Nice to hear from you! Back stories @ <a href="http://bit.ly/YN1z2" target="blank">http://bit.ly/YN1z2</a> &amp; <a href="http://bit.ly/aw6baO" target="blank">http://bit.ly/aw6baO</a> Still interested? Or am I a too-hard-basket case? <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p></blockquote>
<p>As we were chatting in the public domain, with feeds to my 16000 Twitter followers, I thought that’d be the end of it. But the bank replied:</p>
<blockquote><p>Yes, I&#8217;m still interested &amp; want to see how I can help &#8211; let&#8217;s DM &amp; I&#8217;ll escalate to our team <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p></blockquote>
<p>I stood on the brink.</p>
<p>Phone calls had failed.</p>
<p>Online banking messages had failed.</p>
<p>Could social media be my salvation?</p>
<p>I <span style="text-decoration: underline;">had</span> to find out.</p>
<p>So I followed^ my bank, enabling them to DM me.</p>
<p>And DM they did!</p>
<p><span style="font-size: medium;"><strong> </strong></span></p>
<p align="center"><strong><span style="color: #3366ff;">&lt;&lt;&lt;&lt;&lt;&lt;    INTERMISSION     &gt;&gt;&gt;&gt;&gt;&gt;</span></strong></p>
<p> </p>
<p>Exciting isn’t it?!</p>
<p>Have you had a word with <span style="text-decoration: underline;">your</span> bank yet?</p>
<p>How’d you go?</p>
<p>If not, what’s stopping you?</p>
<p>Could your business not benefit from reduced interest payments?</p>
<p>Your comment will inform and perhaps even shape this narrative.</p>
<p>A bit like &#8230;</p>
<p>choose your own</p>
<p>debenture.</p>
<p> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Don’t miss next week’s <span style="text-decoration: underline;">thrilling</span> conclusion to: A Fool &amp; His Money!</p>
<p><strong> </strong></p>
<p><strong>Paul Hassing, Founder &amp; Senior Writer, <a href="http://www.thefeistyempire.com/" target="blank">The Feisty Empire</a></strong></p>
<p><a href="http://twitter.com/#!/PaulHassing" target="_blank"><img title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></p>
<p> </p>
<p>*  DM = Send a direct message (i.e. one not visible to the public).</p>
<p>^  Became one of their Twitter followers, thus enabling them to DM me.</p>
<p> </p>
<p><em><strong><span style="color: #3366ff;">Where have all the comments gone?</span></strong></em></p>
<p><span style="color: #3366ff;">We love hearing what you have to say, and stories you might have, so fear not, you&#8217;re still able to comment!  We&#8217;ve moved the party over to our new place, </span><a href="http://myob.com.au/blog/a-fool-and-his-money-part-1/" target="_blank"><span style="color: #3366ff;">The Pulse</span></a><span style="color: #3366ff;">.  Come and join the conversation on this post </span><a href="http://myob.com.au/blog/a-fool-and-his-money-part-1/" target="_blank"><span style="color: #3366ff;">here</span></a><span style="color: #3366ff;">.</span></p>
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		<title>Paper Bag Bandits</title>
		<link>http://mybrc.myobnet.com/2011/07/28/paper-bag-bandits/</link>
		<comments>http://mybrc.myobnet.com/2011/07/28/paper-bag-bandits/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 23:43:14 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bribe]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[client feedback]]></category>
		<category><![CDATA[corrupt]]></category>
		<category><![CDATA[corruption]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[First impressions]]></category>
		<category><![CDATA[getting paid]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling online]]></category>
		<category><![CDATA[slush fund]]></category>

		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4748</guid>
		<description><![CDATA[ 
Did you hear about the rather lucrative printer cartridge deal?
The highlight for me was the public servant who:
‘&#8230; bought enough black toner cartridges to supply the government department for 40 years — despite toner cartridges expiring after two years.’
As my taxes paid this person’s salary, I felt encouraged by her initiative and commitment.
Then I wondered [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F28%2Fpaper-bag-bandits%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F28%2Fpaper-bag-bandits%2F" height="61" width="51" /></a></div><div id="attachment_4754" class="wp-caption aligncenter" style="width: 218px"><a href="http://www.thefeistyempire.com/" target="_blank"><img class="size-full wp-image-4754" title="New Picture (2)" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/07/New-Picture-2.png" alt="Money talks. Has it said anything to you lately?" width="208" height="261" /></a><p class="wp-caption-text">Money talks. Has it said anything to you lately?</p></div>
<p> </p>
<p>Did you hear about the rather lucrative <a href="http://www.theage.com.au/technology/technology-news/government-staff-in-printer-rort-20110615-1g2si.html" target="blank">printer cartridge deal</a>?</p>
<p>The highlight for me was the public servant who:</p>
<p>‘&#8230; bought enough black toner cartridges to supply the government department for 40 years — despite toner cartridges expiring after two years.’</p>
<p>As my taxes paid this person’s salary, I felt encouraged by her initiative and commitment.</p>
<p>Then I wondered if <span style="text-decoration: underline;">you’ve</span> been stung by either end of the corruption cattle prod.</p>
<p> </p>
<p><span style="font-size: medium;"><strong><span style="color: #008000;">Tagged &amp; Bagged</span></strong></span></p>
<p>There are two sides to every story. And difficult times tend to throw these into high relief.</p>
<p>On one side, we have flawed humans with the power to make purchasing decisions.</p>
<p>On the other, hungry companies desperate to make a deal.</p>
<p>If a wad of loot were to find its way into a brown paper bag, and that bag were to find its way into a pocket, and the owner of that pocket were to award a lucrative contract, who would be the wiser?</p>
<p>This is a new area for me.</p>
<p>Whenever I’ve been desperate for business, I’ve been way too desperate to contribute to anyone’s slush fund.</p>
<p>When I’ve been in positions of power, the most I ever got was a bag of lollies from a printing firm.</p>
<p> </p>
<p><span style="font-size: medium;"><strong><span style="color: #008000;">Guilty!</span></strong></span></p>
<p>Actually, now that I think about it, those lollies worked a treat.</p>
<p>They were red, like raspberries, but in the shape of a K.</p>
<p>Even better, they had a hard, chewy consistency (like the long-discontinued, sadly missed battleship lollies of my youth).</p>
<p>The flavour was intense.</p>
<p>The company was &#8230;</p>
<p>&#8230; it’s coming to me &#8230;</p>
<p><a href="http://www.kwikkopy.com.au/" target="blank">Kwik Kopy</a>!</p>
<p>Yes! That’s right: that’s what the K was for!</p>
<p>A little bag of red jelly Ks came with each Kwik Kopy print order delivered.</p>
<p>It was a mere handful, but the effect was profound.</p>
<p>Enough, even, to make a man forget his aversion to phonetic spelling.</p>
<p>Whenever these arrived in the design studio, we fell upon them like orphan zombies.</p>
<p>After a few sugar hits, I started hassling the Production Manager to use Kwik Kopy</p>
<p>all</p>
<p>the</p>
<p>time.</p>
<p> </p>
<p><span style="font-size: medium;"><strong><span style="color: #008000;">Mea Culpa</span></strong></span></p>
<p>And so I stand before you, a corrupt and broken citizen.</p>
<p>Will you flay my flesh or sympathise with my human failings?</p>
<p>Maybe you have even more shocking tales to tell.</p>
<p>Don’t be shy; there’s a <a href="http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1194" target="blank">lot</a> of <a href="http://www.ethics.org.au/ethics-articles/ethics-olympic-movement" target="blank">it</a> <a href="http://www.france24.com/en/20110511-fifa-members-new-allegations-corruption-world-cup-bids-qatar-fa-russia" target="blank">about</a>.</p>
<p>To get you thinking, I’ve provided some interrogation questions (sorted in decreasing likelihood of you ignoring them).</p>
<p> </p>
<p><span style="font-size: medium;"><strong><span style="color: #008000;">Confess!</span></strong></span></p>
<p>Have you (or anyone in your business) ever:</p>
<ul>
<li>Taken a bribe?</li>
<li>Offered one?</li>
<li>Seen one change hands?</li>
<li>Been beaten in a pitch because of one?</li>
<li>Suspected as much?</li>
<li>Been tempted to ‘grease the rails’ in your favour?</li>
</ul>
<p>For the record, I once considered bribing my <a href="http://mybrc.myobnet.com/2009/10/13/defence-in-depth/" target="blank">‘builder’</a> to do what I’d paid him to.</p>
<p>But since he already had all our money (plus a lot more that didn’t belong to us) I realised the effect would be negligible.</p>
<p>It’s now down to you.</p>
<p>Think carefully.</p>
<p>And tell all!</p>
<p> </p>
<p><strong>Paul Hassing, Founder &amp; Senior Writer, <a href="http://www.thefeistyempire.com/" target="blank">The Feisty Empire</a></strong></p>
<p><a href="http://twitter.com/#!/PaulHassing" target="_blank"><img title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></p>
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		<slash:comments>32</slash:comments>
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		<item>
		<title>Some exciting changes at the Small Business Owner blog.</title>
		<link>http://mybrc.myobnet.com/2011/07/26/some-exciting-changes-at-the-small-business-owner-blog/</link>
		<comments>http://mybrc.myobnet.com/2011/07/26/some-exciting-changes-at-the-small-business-owner-blog/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 00:28:02 +0000</pubDate>
		<dc:creator>Emma from MYOB</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[client feedback]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[positive change]]></category>

		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4722</guid>
		<description><![CDATA[ 
No-one goes through their entire life with the same hairstyle – and neither do we here at the Small Business Owner blog.  Thanks to you, this blog has been such an incredible success that it’s getting a fabulous new makeover!
The team at MYOB has loved bringing you the latest thoughts from the wordsmith de jour, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F26%2Fsome-exciting-changes-at-the-small-business-owner-blog%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F26%2Fsome-exciting-changes-at-the-small-business-owner-blog%2F" height="61" width="51" /></a></div><div id="attachment_4733" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-4733" title="New Picture (1)" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/07/New-Picture-1-300x257.png" alt="Introducing The Pulse!" width="300" height="257" /><p class="wp-caption-text">Introducing The Pulse!</p></div>
<p> </p>
<p>No-one goes through their entire life with the same hairstyle – and neither do we here at the Small Business Owner blog.  Thanks to you, this blog has been such an incredible success that it’s getting a fabulous new makeover!</p>
<p>The team at MYOB has loved bringing you the latest thoughts from the wordsmith de jour, Paul Hassing &#8211; so much so, that we’ve cleared some space on our website and custom built a brand new platform!</p>
<p>It’s called The Pulse, and we’re very excited to introduce it to you.  It’s launching tomorrow night, but we thought as loyal Small Business Owner fans, we’d give you the first sneak peek (glamour shot above). <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>It’s going to be a hub of news and social media – think of it as your one-stop-shop to get your finger on ‘the pulse’ (excuse the pun) of everything business owners are keen to know about.  We’ll have a section for business owners, one for accountants, and also some space so you can get insights, tips and views from our team, as well as a sneak peek into life in the MYOB offices.</p>
<p>We’ll also have plenty of new authors to introduce to you.  We’re positive you’ll like them as much as Paul.</p>
<p> </p>
<p><span style="color: #3366ff;"><span style="font-size: medium;"><strong>But what does this mean for Paul and his delightfully entertaining posts?</strong></span></span></p>
<p>Absolutely nothing!  Paul will continue to provide the Tuesday and Thursday posts you know and love, and, like always, he’ll be around to chat and respond to your comments.</p>
<p>For now, we’ll also be leaving the Small Business Owner blog live, so you can revisit all your favourite posts whenever you like.</p>
<p>We like to think of it like moving house.  We’ll miss the place that’s been our home for the last few years, but we’re pretty excited about moving into brand new digs!</p>
<p> </p>
<p><span style="color: #3366ff;"><span style="font-size: medium;"><strong>So now it’s time to pack those boxes.</strong></span></span></p>
<p>We’ve spent plenty of time tossing around ideas about the best way to transition to The Pulse.  Until we realized that the best part of the Small Business Owner blog is all of your amazing insights, knowledge and experiences.  So who better to help us?!</p>
<p>While we’ll keep Paul’s pieces here for a few more weeks, we’ll also be posting them on The Pulse.  Eventually, we’ll move across there permanently.  We’ll let you know well in advance before that happens, and make sure to post plenty of links here at the Small Business Owner blog so you can find us.</p>
<p> </p>
<p><span style="color: #3366ff;"><span style="font-size: medium;"><strong>So, without further adieu, we open the floor to you all.</strong></span></span></p>
<p>Have you ever made the move to a new blog or website?</p>
<p>How did you do it?  What worked?  What didn’t?</p>
<p>How would you think the blog should move into its new digs at The Pulse?</p>
<p> </p>
<p><span style="font-size: medium;"><strong>Emma Mulquiney | Online Editor <a href="http://myob.com.au/" target="blank">MYOB</a></strong></span></p>
<p style="text-align: left;"><a href="http://twitter.com/#!/MYOBteam" target="_blank"><img class="alignleft size-full wp-image-250" title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></p>
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		<item>
		<title>Smoke ‘em if you got ‘em</title>
		<link>http://mybrc.myobnet.com/2011/07/14/smoke-%e2%80%98em-if-you-got-%e2%80%98em/</link>
		<comments>http://mybrc.myobnet.com/2011/07/14/smoke-%e2%80%98em-if-you-got-%e2%80%98em/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 23:30:54 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Work life balance]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[client feedback]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[finding new customers]]></category>
		<category><![CDATA[First impressions]]></category>
		<category><![CDATA[getting paid]]></category>
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		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4636</guid>
		<description><![CDATA[
Here’s a business tip I learnt the hard way:
If you get a gig, job, order, project, piece of work or commission, do it NOW.
If you don’t, it may not be there tomorrow.
For several reasons.
Unkind Cut
A large IT firm gave me 100 recruitment ads to critique.
I toiled for much of Easter, getting 50 done.
Then I rewarded [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F14%2Fsmoke-%25e2%2580%2598em-if-you-got-%25e2%2580%2598em%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F14%2Fsmoke-%25e2%2580%2598em-if-you-got-%25e2%2580%2598em%2F" height="61" width="51" /></a></div><p style="text-align: center;">
<div id="attachment_4642" class="wp-caption aligncenter" style="width: 225px"><a href="http://www.thefeistyempire.com/" target="_blank"><img class="size-full wp-image-4642" title="SmokeEm_post191" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/07/SmokeEm_post191.png" alt="Blink and you may miss it." width="215" height="245" /></a><p class="wp-caption-text">Blink and you may miss it.</p></div>
<p>Here’s a business tip I learnt the hard way:</p>
<p align="center"><strong>If you get a gig, job, order, project, piece of work or commission, do it NOW.</strong></p>
<p>If you don’t, it may not be there tomorrow.</p>
<p>For several reasons.</p>
<p><span style="font-size: medium;"><strong>Unkind Cut</strong></span></p>
<p>A large IT firm gave me 100 recruitment ads to critique.</p>
<p>I toiled for much of Easter, getting 50 done.</p>
<p>Then I rewarded myself with a couple of days off.</p>
<p>When my client returned to work, he found his budget slashed by overseas corporate masters.</p>
<p>He was forced to cancel the project.</p>
<p>He paid me for what I’d done, which was half of what I could’ve done, had I pressed on.</p>
<p>As this happened when I was just starting out, I felt the revenue loss keenly.</p>
<p><span style="font-size: medium;"><strong>Mind Altering</strong></span></p>
<p>I was asked to source <a href="http://mybrc.myobnet.com/2010/08/03/radio-get-%e2%80%98em-where-they-live/" target="_blank">radio</a> jingles for an automotive firm.</p>
<p>I offered the job to <a href="http://www.writefish.com.au/" target="blank">Adam</a>, who quoted $3000.</p>
<p>The client approved the quote and Adam pulled several all-nighters to write, perform and record some rippers in double-quick time.</p>
<p>But before I could send them to the client, she abruptly changed her mind and tried to cancel the project.</p>
<p>Fortunately, I still had her email approval, so we had her cold.</p>
<p>Had Adam waited a few days, he’d have missed out on a lucrative gig.</p>
<p><span style="font-size: medium;"><strong>Off Balance</strong></span></p>
<p>Of course, this hot-iron-striking advice flies in the face of all our warm fuzzies about taking care of ourselves in business.</p>
<p>We’ve had wonderful suggestions about negotiating realistic deadlines, <a href="../../2009/04/07/what-day-is-it/" target="blank">operating within our limits</a>, <a href="../../2011/04/21/time-in/" target="blank">maintaining work-life balance</a> and so on.</p>
<p>But as GFC II threatens, I wonder if we can afford to dawdle on such shifting sands.</p>
<p>Vexed issues are best handled by the fine minds that inhabit this space.</p>
<p>And so I put it to <span style="text-decoration: underline;">you</span>.</p>
<p><span style="font-size: medium;"><strong>Your View</strong></span></p>
<p>When you get a piece of business, do you:</p>
<p>a)    Luxuriate in the prospect and do it as, and when, you see fit.</p>
<p>b)    Seize it as if it were your last meal on earth and devour it on the spot.</p>
<p>c)    Attend to it fairly smartly, but without unseemly haste.</p>
<p>d)    Handle it some other way (please describe).</p>
<p>?</p>
<p>The clock’s ticking.</p>
<p>Let’s get to work!</p>
<p>&#8230;</p>
<p>No?</p>
<p>&#8230;</p>
<p>How about later?</p>
<p>&#8230;</p>
<p>&#8230;</p>
<p>Never mind.</p>
<p> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><span style="font-size: x-small;"><strong><span style="font-size: medium;"><span style="color: #000000;">Paul Hassing, Founder &amp; Senior Writer,</span> <a href="http://www.thefeistyempire.com/" target="_blank"><span style="color: #ff0000;">The Feisty Empire</span></a></span></strong></span></p>
<p><span style="font-size: x-small;"><strong><span style="font-size: medium;"><span style="color: #ff0000;"><a href="http://twitter.com/#!/PaulHassing" target="_blank"><img class="alignleft size-full wp-image-250" title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /><br />
</a></span></span></strong></span></p>
]]></content:encoded>
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		<slash:comments>12</slash:comments>
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		<title>Sour Cream &amp; the Metagame</title>
		<link>http://mybrc.myobnet.com/2011/07/12/sour-cream-the-metagame/</link>
		<comments>http://mybrc.myobnet.com/2011/07/12/sour-cream-the-metagame/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 23:28:58 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4592</guid>
		<description><![CDATA[We can reasonably describe business as a game.
There are certainly winners and losers.
Gaming is an important analogy.
These days, it’s not enough to merely play the game.
Because chances are, your customers are playing the metagame.
What’s the Metagame?
The metagame comprises all out-of-game elements that affect in-game decisions.
You’re playing the metagame if:

 Having learnt from past poker nights [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F12%2Fsour-cream-the-metagame%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F12%2Fsour-cream-the-metagame%2F" height="61" width="51" /></a></div><div id="attachment_4593" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.thefeistyempire.com/" target=blank><img class="size-medium wp-image-4593" title="Metagame_post190" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/07/Metagame_post190-300x213.png" alt="To thrive in business, look beyond your game." width="300" height="213" /></a><p class="wp-caption-text">To thrive in business, look beyond your game.</p></div>
<p>We can reasonably describe business as a game.<br />
There are certainly winners and losers.<br />
Gaming is an important analogy.<br />
These days, it’s not enough to merely play the game.<br />
Because chances are, your customers are playing the metagame.</p>
<p><span style="font-size: medium;"><strong>What’s the Metagame?</strong></span><br />
The metagame comprises all out-of-game elements that affect in-game decisions.<br />
You’re playing the metagame if:</p>
<ul>
<li> Having learnt from past poker nights that I’m a bluffer, you ‘see’ me more often.</li>
<li> Having read that tanks are popular with wargamers, you proactively build anti-tank guns.</li>
</ul>
<p>So what’s this got to do with business?</p>
<p><span style="font-size: medium;"><strong>Creamed</strong></span><br />
I needed sour cream.<br />
Out of sympathy, I went to the lady grocer being crushed by the <a href="../../2010/11/18/apocalypse/" target="blank">new kid</a> on our block.<br />
She had cream, but it was a day past use-by.<br />
I asked what became of post-use-by food.<br />
She said she threw it away.<br />
Given use-by dates’ error margin, I considered this a waste and a missed recycling opportunity.<br />
So I asked if, since the cream had zero value to her, I could have it.<br />
She said I could, if I paid for it.<br />
Here the game ended, and the metagame began.</p>
<p><span style="font-size: medium;"><strong>Game On</strong></span><br />
The grocer’s reply was understandable in the context of her business.<br />
But not in the context of looming competitors and <a href="http://mybrc.myobnet.com/2010/05/13/super-%e2%80%93-can-a-fragile-misfit-expedite-the-process/" target="_blank">pedantic</a> <a href="http://mybrc.myobnet.com/2010/02/18/holey-batt-man-batman/" target="_blank">greenies</a> (the metagame).<br />
She alienated me by:</p>
<ul>
<li> Offering to sell a technically worthless item.</li>
<li> Preferring to trash food rather than generate goodwill with a regular customer.</li>
</ul>
<p>From wanting to support her, I couldn’t wait to cross the street to her rival.</p>
<p><span style="font-size: medium;"><strong>Not Just Me</strong></span><br />
This thing scales.<br />
When <a href="http://www.businessspectator.com.au/bs.nsf/Article/Retailers-to-pressure-govt-on-GST-report-pd20110103-CRNFW?OpenDocument&amp;src=mp" target="blank">big retailers</a> ran full-page ads demanding GST for <a href="http://mybrc.myobnet.com/2010/11/23/i-just-bought-a-printer/  " target="_blank">online shopping</a>, they ignored the metagame.<br />
Instead of convincing government, they <a href="http://www.couriermail.com.au/business/gerry-harvey-wrong-about-gst-for-online-sales-say-rival-retailers/story-e6freqmx-1225983863735" target="blank">alienated</a> their customers and drew even more attention to online shopping.<br />
Tiny, seemingly insignificant decisions can lose you customers for life.<br />
I grant that I’m a twitchy case. But in these tricky times, I don’t think any of us can relax in the comfort of our long-cherished (yet possibly quite perilous) perceptions.</p>
<p><span style="font-size: medium;"><strong>The Tribe Speaks</strong></span><br />
What elements (if any) comprise your metagame?<br />
Do your customers play it?<br />
Do you?<br />
Have you ever ditched a supplier (or lost a client) due to something way out of left field?<br />
Tell us about it.<br />
We love hearing your thoughts and stories.</p>
<p>Survivors ready!</p>
<p>&#8230;</p>
<p><strong>GO!</strong></p>
<p> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><span style="font-size: x-small;"><strong><span style="font-size: medium;"><span style="color: #000000;">Paul Hassing, Founder &amp; Senior Writer,</span> <a href="http://www.thefeistyempire.com/" target="_blank"><span style="color: #ff0000;">The Feisty Empire</span></a></span></strong></span></p>
<p><span style="font-size: x-small;"><strong><span style="font-size: medium;"><span style="color: #ff0000;"><a href="http://twitter.com/#!/paulhassing" target="_blank"><img class="alignleft size-full wp-image-250" title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a><br />
</span></span></strong></span></p>
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		<slash:comments>23</slash:comments>
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		<title>Should We Tell Them about Nanna?</title>
		<link>http://mybrc.myobnet.com/2011/07/05/should-we-tell-them-about-nanna/</link>
		<comments>http://mybrc.myobnet.com/2011/07/05/should-we-tell-them-about-nanna/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 23:30:39 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4550</guid>
		<description><![CDATA[ 
Disease is visiting my family.
I’ll spare you the details; it’s life and we all must live it.
The question is, do our private lives concern our customers?
 
Family Feud
Fonnie and I differ on so little, it’s significant when we retain opposing views.
Hers is that family affairs have nothing to do with business.
Mine is that clients appreciate candour [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F05%2Fshould-we-tell-them-about-nanna%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F07%2F05%2Fshould-we-tell-them-about-nanna%2F" height="61" width="51" /></a></div><div id="attachment_4551" class="wp-caption aligncenter" style="width: 211px"><a href="http://www.thefeistyempire.com/"><img class="size-full wp-image-4551   " title="Honesty with clients - business - Nanna - BP 5 7 11_" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/07/Honesty-with-clients-business-Nanna-BP-5-7-11_.jpg" alt="Honesty with clients - business - Nanna - BP 5 7 11_" width="201" height="200" /></a><p class="wp-caption-text">Do you share dark days with clients?</p></div>
<p> </p>
<p>Disease is visiting my family.</p>
<p>I’ll spare you the details; it’s life and we all must live it.</p>
<p>The question is, do our private lives concern our customers?</p>
<p> </p>
<p><strong><span style="font-size: medium;">Family Feud</span></strong></p>
<p>Fonnie and I differ on so little, it’s significant when we retain opposing views.</p>
<p>Hers is that family affairs have <span style="text-decoration: underline;">nothing</span> to do with business.</p>
<p>Mine is that clients appreciate candour and humanity.</p>
<p>Fonnie is wise.</p>
<p>My business is successful.</p>
<p>So who’s right?</p>
<p>Our chronic debate has covered many scenarios. See what <span style="text-decoration: underline;">you</span> think.</p>
<p> </p>
<p><strong><span style="font-size: medium;">Gone to the Dogs?</span></strong></p>
<p>If I missed a client phone call due to walking my dogs, I used to apologise and say as much.</p>
<p>Fonnie argued that my unsolicited admission would win few votes, especially from those toiling daily in windowless rooms.</p>
<p>I recognised the difference between truth and blurting and am now less forthcoming.</p>
<p> </p>
<p><strong><span style="font-size: medium;">House Call</span></strong></p>
<p>Last week I had to cancel a client meeting due to a pivotal family medical appointment.</p>
<p>Against Fonnie’s advice, I told two client representatives in broad terms what was going on.</p>
<p>One was sympathetic; the other annoyed.</p>
<p>A tie.</p>
<p> </p>
<p><strong><span style="font-size: medium;">Truth or Dare</span></strong></p>
<p>I’m fully booked for the next fortnight. Yet it’s highly likely my family will need me during this time.</p>
<p>If they do, I’ll put them first.</p>
<p>But what, if anything, should I tell clients whose deadlines I miss?</p>
<p>Have you ever phoned a supplier to be told, ‘He’s in a meeting’ and you <span style="text-decoration: underline;">know</span> he isn’t?</p>
<p>I’ve even heard (disgruntled) secretaries say, ‘He’s gone to the pub’ or ‘He’s on the toilet’.</p>
<p>I see here that discretion is preferred.</p>
<p>But if someone I seek is tending a loved one, I’d much rather be told than deceived.</p>
<p>In my book, to understand is to forgive.</p>
<p> </p>
<p><strong><span style="font-size: medium;">Body Blow</span></strong></p>
<p>On the other hand, some people fling family matters in your face like a smoke screen.</p>
<p>When I advised our architect that her $3000 laundry plans (developed over weeks) made no provision for our washing machine, she promptly cited a miscarriage and stopped taking my calls.</p>
<p>Then there’s grey areas. For instance, does a snake bite wield less gravitas on a teen than a toddler if they’re both your <a href="http://mybrc.myobnet.com/2011/03/17/kids-in-the-kitchen/" target="_blank">kids</a>?</p>
<p> </p>
<p><strong><span style="font-size: medium;">Help!</span></strong></p>
<p>I won’t lie to clients.</p>
<p>But I don’t wish to bore them with matters they consider irrelevant.</p>
<p>I feel my approach should be situational, but I’m crap at reading situations.</p>
<p>I therefore rely on your views to illuminate this picture.</p>
<p>What do <span style="text-decoration: underline;">you</span> think of life, death, customers, family, the universe and all that?</p>
<p> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_neutral.gif' alt=':|' class='wp-smiley' /> </p>
<p> </p>
<p><span style="FONT-SIZE: x-small"><strong><span style="FONT-SIZE: medium"><a href="http://www.thefeistyempire.com/"></a><span style="COLOR: #000000">Paul Hassing, Founder &amp; Senior Writer,</span> <a href="http://www.thefeistyempire.com/" target="_blank"><span style="COLOR: #ff0000">The Feisty Empire</span></a></span></strong></span></p>
<p><span style="FONT-SIZE: x-small"><strong><span style="FONT-SIZE: medium"><a href="http://www.twitter.com/paulhassing" target="_blank"><img class="alignleft size-full wp-image-250" title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></span></strong></span></p>
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		<slash:comments>36</slash:comments>
		</item>
		<item>
		<title>What Lovely Teeth You Have!</title>
		<link>http://mybrc.myobnet.com/2011/06/07/what-lovely-teeth-you-have/</link>
		<comments>http://mybrc.myobnet.com/2011/06/07/what-lovely-teeth-you-have/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 23:25:19 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4373</guid>
		<description><![CDATA[
                                         Do you sing your clients’ praises?
 
We know it’s vital to make customers feel good.
But how often do we make them feel fantastic – like life is beautiful and the world is a happy, marvellous place?
Too seldom, I’ll wager.
 
Dear God
I don’t pray often, but once a year I always do.
It’s when I’m stiff with fear [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F06%2F07%2Fwhat-lovely-teeth-you-have%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F06%2F07%2Fwhat-lovely-teeth-you-have%2F" height="61" width="51" /></a></div><p style="text-align: center;"><a href="http://www.thefeistyempire.com/" target="_blank"><img class="aligncenter size-full wp-image-4374" title="Sing clients praises - working with clients - BP 7 6 11_" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/06/Sing-clients-praises-working-with-clients-BP-7-6-11_.jpg" alt="Sing clients praises - working with clients - BP 7 6 11_" width="200" height="268" /></a></p>
<p>                                         <span style="color: #ff0000;">Do you sing your clients’ praises?</span></p>
<p> </p>
<p>We know it’s vital to make customers feel good.</p>
<p>But how often do we make them feel <span style="text-decoration: underline;">fantastic</span> – like life is beautiful and the world is a happy, marvellous place?</p>
<p>Too seldom, I’ll wager.</p>
<p> </p>
<p><strong><span style="font-size: medium;"><span style="color: #ff0000;">Dear God</span></span></strong></p>
<p>I don’t pray often, but once a year I always do.</p>
<p>It’s when I’m stiff with fear on my <a href="http://mybrc.myobnet.com/2009/11/12/blessed-are-the-baby-boomers/" target="_blank">dentist’s</a> chair.</p>
<p>And it goes a little like this:</p>
<p><span style="color: #ff0000;">Hiya, God. I know I’m not too reliable at this praying caper, but I figure that frees you to concentrate on</span><span style="color: #ff0000;"> more pressing things. I do remain extremely grateful for everything you’ve given me. While I’ve got you, I was wondering if we could do the dentist deal again. It seems to be working pretty well for us. So if you’re still up for it, that’d be really ace. Love, Paul.</span></p>
<p>Here’s the deal:</p>
<p>If I escape the chair with nothing worse than a scale and clean, I donate $50 to the first <a href="http://www.animalsaustralia.org/" target="_blank">charity</a> I come across.</p>
<p>If I need a filling, or some other dreadful treatment, all bets are off.</p>
<p>So far, this deal has worked nine years in ten.</p>
<p> </p>
<p><strong><span style="font-size: medium;"><span style="color: #ff0000;">Magic Moment</span></span></strong></p>
<p>There’s a particular moment I know God’s coming to the party.</p>
<p>It’s when my <span style="color: #3061f4;">dentist</span>, having zapped and prodded me to his satisfaction, utters one of the most beautiful sentences in the English language:</p>
<p><span style="color: #3061f4;">Good, Paul. You’ve got a lovely set of teeth.</span></p>
<p>At these words, my body relaxes and my soul soars. And I know that soon I’ll be back in the sunshine a free man.</p>
<p> </p>
<p><strong><span style="font-size: medium;"><span style="color: #ff0000;">Feeling Groovy</span></span></strong></p>
<p>So powerful is this feeling, I recently tried to convey it to some of my clients.</p>
<p>First I wrote to <a href="http://mybrc.myobnet.com/2011/05/17/thy-will-be-done/" target="_blank">Flip Shelton</a> about her new <a href="http://www.flipshelton.com.au/books.html" target="_blank">cookbook</a>:</p>
<p><span style="color: #ff0000;">Dear Flip,</span></p>
<p><span style="color: #ff0000;">Your book inspired </span><a href="http://mybrc.myobnet.com/2009/06/04/view-from-the-bride/" target="_blank"><span style="color: #ff6600;">Fonnie</span></a><span style="color: #ff0000;"> to make stir-fried tofu and veggies on the weekend. (Page 123.)</span></p>
<p><span style="color: #ff0000;">This was her first new recipe in quite a while.</span></p>
<p><span style="color: #ff0000;">I’ve always been frightened of tofu. Not any more!</span></p>
<p><span style="color: #ff0000;">The recipe rocked. And so did its maker.</span></p>
<p><span style="color: #ff0000;">Ergo, you also rock.</span></p>
<p><span style="color: #ff0000;">Onya!</span></p>
<p><span style="color: #ff0000;">P.</span></p>
<p><span style="color: #ff0000;"> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></p>
<p><span style="color: #3061f4;">Flip</span> instantly replied:<span style="color: #3061f4;"> </span></p>
<p><span style="color: #3061f4;">That is so fabulous to hear! </span></p>
<p><span style="color: #3061f4;">Can’t tell you what that does to my head and heart.</span></p>
<p><span style="color: #3061f4;">x</span></p>
<p>Next I wrote glowing, heartfelt <a href="http://mybrc.myobnet.com/2010/07/01/are-you-spoken-for/" target="_blank">testimonials</a> for two other clients.</p>
<p>As <a href="http://practicalsocialmediatips.wordpress.com/2010/01/14/organisational-benefits-of-linkedin/" target="_blank">LinkedIn</a> is fast becoming very important to switched-on professionals, I posted my words <a href="http://www.linkedin.com/home?trk=hb_home" target="_blank">there</a>.</p>
<p>Within minutes, both clients returned the favour (not that it even was one).</p>
<p>My conclusion from these happy events is that people really, <span style="text-decoration: underline;">really</span> like being told how good they are.</p>
<p>My plan is to tell them a lot more.</p>
<p>How about you?</p>
<p> </p>
<p><strong><span style="font-size: medium;"><span style="color: #ff0000;">What a Wonderful Audience!</span></span></strong></p>
<p>Do you gladden client hearts?</p>
<p>If so, how?</p>
<p>If not, why?</p>
<p>And when?</p>
<p>You guys are SO ace.</p>
<p>Can you give us an A-men?</p>
<p> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><span style="FONT-SIZE: x-small"><strong><span style="FONT-SIZE: medium"><a href="http://www.thefeistyempire.com/"></a><span style="COLOR: #000000">Paul Hassing, Founder &amp; Senior Writer,</span> <a href="http://www.thefeistyempire.com/" target="_blank"><span style="COLOR: #ff0000">The Feisty Empire</span></a></span></strong></span></p>
<p><span style="FONT-SIZE: x-small"><strong><span style="FONT-SIZE: medium"><a href="http://www.twitter.com/paulhassing" target="_blank"><img class="alignleft size-full wp-image-250" title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></span></strong></span></p>
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		<item>
		<title>Special Treatment</title>
		<link>http://mybrc.myobnet.com/2011/06/02/special-treatment/</link>
		<comments>http://mybrc.myobnet.com/2011/06/02/special-treatment/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 23:30:00 +0000</pubDate>
		<dc:creator>Paul Hassing</dc:creator>
				<category><![CDATA[Doing business online]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[client feedback]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online auction]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online tools]]></category>
		<category><![CDATA[PowerSeller]]></category>
		<category><![CDATA[reward]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling online]]></category>

		<guid isPermaLink="false">http://mybrc.myobnet.com/?p=4344</guid>
		<description><![CDATA[
                                     Some eBayers are less equal than others.
I’m pretty miffed at eBay.
Yet again, a firm has punished my loyalty by excluding me from special deals offered to new customers.
We’ve seen this time and time again.
My latest experience teaches the value of:

Avoiding sudden moves.
Keeping customers informed.
Ensuring your definition of ‘good’ matches theirs.

We’ll also see how ‘online [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F06%2F02%2Fspecial-treatment%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmybrc.myobnet.com%2F2011%2F06%2F02%2Fspecial-treatment%2F" height="61" width="51" /></a></div><p style="text-align: center;"><a href="http://www.thefeistyempire.com/" target="_blank"><img class="aligncenter size-full wp-image-4345" title="eBay Powerseller - BP 2 6 11" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2011/05/eBay-Powerseller-BP-2-6-11.jpg" alt="eBay Powerseller - BP 2 6 11" width="153" height="153" /></a></p>
<p style="text-align: left;">                                     <span style="color: #2e5dea;">Some eBayers are less equal than others.</span></p>
<p>I’m pretty miffed at <a href="http://mybrc.myobnet.com/2010/06/29/lessons-shared/" target="_blank">eBay</a>.</p>
<p>Yet again, a firm has punished my loyalty by excluding me from special deals offered to new customers.</p>
<p>We’ve seen this <a href="http://mybrc.myobnet.com/2010/10/19/goodbye-old-friend/" target="_blank">time</a> and <a href="http://mybrc.myobnet.com/2009/09/17/divided-loyalties/" target="_blank">time</a> again.</p>
<p>My latest experience teaches the value of:</p>
<ol>
<li>Avoiding sudden moves.</li>
<li>Keeping customers informed.</li>
<li>Ensuring <span style="text-decoration: underline;">your</span> definition of ‘good’ matches <span style="text-decoration: underline;">theirs</span>.</li>
</ol>
<p>We’ll also see how ‘online chat help’ stacks up.</p>
<p><strong><span style="font-size: medium;">Good News</span></strong></p>
<p>It began so well &#8230;</p>
<p>After seven years of dedicated eBaying, I’d earned a 100% approval rating from 391 customer reviews. (And if you’ve endured the cretins who try to rort eBay, you’ll know this is quite a feat.)</p>
<p>So I was delighted when <span style="color: #2851cc;">eBay </span>unilaterally tacked a PowerSeller logo to my name. I clicked it to learn that:</p>
<p><span style="color: #2851cc;">PowerSellers are a community of sellers who are recognised and respected for their selling efforts on eBay.</span></p>
<p><span style="color: #2851cc;">As pillars of our community, PowerSellers are committed to upholding and embracing the core values that are the very foundation of eBay.</span></p>
<p><span style="color: #2851cc;">They are exemplary members who are held to the highest standards of professionalism, having achieved and maintained a 98% positive feedback rating and an excellent sales performance record.</span></p>
<p>Yep! I thought. That’s me alright! Nice one, eBay. So what do I get? What do I get? <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong><span style="font-size: medium;">Bad News</span></strong></p>
<p>What I got was an email offering a weekend of FREE ads.</p>
<p>This didn’t look like a PowerSeller-specific offer, but I was still eager to take the win.</p>
<p>It was timely, as I had 22 unsold items ready to relist.</p>
<p>I started to do so, only to find my ads were <span style="text-decoration: underline;">not</span> going up for free.</p>
<p>After some exploration, I found fine print which said the offer <span style="text-decoration: underline;">excluded</span> PowerSellers!</p>
<p>I was literally being punished for being a good guy.</p>
<p>We were only talking a few bucks, so I was confident of negotiating a solution via eBay’s online help chat.</p>
<p><strong><span style="color: #2851cc;"><span style="font-size: medium;">Petra Fried</span></span></strong></p>
<p><em><span style="color: #2851cc;">Thank you for contacting eBay Australia Live Help! Please hold for the next available Live Help representative.</span></em></p>
<p><span style="color: #2851cc;">&#8230;</span></p>
<p><em><span style="color: #2851cc;">Petra*. has joined this session!</span></em></p>
<p><em><span style="color: #2851cc;">Connected with Petra.</span></em></p>
<p><span style="color: #2851cc;">&#8230;</span></p>
<p><span style="color: #2851cc;">Hi! Thank you for contacting eBay, Petra here. Can I grab your full name please?</span></p>
<p>Paul Hassing.</p>
<p><span style="color: #2851cc;">Thanks and how can I be of help Paul?</span></p>
<p>It seems the deal of free ads over this weekend doesn&#8217;t apply to PowerSellers. Is this true, Petra?</p>
<p>&#8230;</p>
<p>Are you still there?</p>
<p><span style="color: #2851cc;">Yes I am here.</span></p>
<p><span style="color: #2851cc;">What free ads are you referring to?</span></p>
<p>I got an email on Friday offering no insert fees for all ads starting at $0.99. When I read the fine print, however, it said it didn&#8217;t apply to PowerSellers. This upset me, as I&#8217;ve just become a PowerSeller and I feel I&#8217;m being punished for my loyalty, while lesser eBayers are getting a better deal. Is this the case, or do I have my wires crossed?</p>
<p><span style="color: #2851cc;">Are you referring to this List your 99c Auctions for free?</span></p>
<p>Yes. The fine print says: *Not available to Store subscribers, accounts registered outside Australia, PowerSellers and business registered sellers.</p>
<p><span style="color: #2851cc;">I understand you would want to avail of the offer.</span></p>
<p><span style="color: #2851cc;">Let e explain this to you.</span></p>
<p><span style="color: #2851cc;">Yes for any offers there are terms and conditions also qualification just like of becoming a power seller.</span></p>
<p><span style="color: #2851cc;">Why you are not qualify for the reduced pricing? Because your fees are reduced already.</span></p>
<p><span style="color: #2851cc;">Much reduced than regular sellers.</span></p>
<p>How much?</p>
<p><span style="color: #2851cc;">It depends on your Powerseller Status as you were given discounts.</span></p>
<p><span style="color: #2851cc;">Also if you have a store insertion fees and final value fees are lesser too./</span></p>
<p>Right. Would you concede that, whatever discounts I now receive as a PowerSeller, they&#8217;re not quite as attractive as FREE?</p>
<p><span style="color: #2851cc;">Then it&#8217;s your option now.</span></p>
<p><span style="color: #2851cc;">Youc an opt out as a power seller.</span></p>
<p>Right. Would you also agree it&#8217;s a bit ordinary that, after 7 years, 391 positive comments and a 100% positive approval rating, it&#8217;s not unreasonable for me to wish I could enjoy the weekend benefit lesser eBayers are receiving as we speak?</p>
<p><span style="color: #2851cc;">It is your opinion and that is respected. Everyone fines something that suits for them depending on how they benefit from things being offered.</span></p>
<p><span style="color: #2851cc;">If you think that you can benefit more on not being a powerseller then it&#8217;s your point of view.</span></p>
<p>OK, Petra. Thank you for your time.</p>
<p><span style="color: #2851cc;">Welcome. It&#8217;s my pleasure chatting with you. Thanks for using eBay Australia Live Help. Whenever you&#8217;re ready please close the window.</span></p>
<p>Thank you, Petra. The pleasure has been all yours. Please note that this conversation may be recorded for training and blogging purposes.</p>
<p><span style="color: #2851cc;">No worries. If that suits you.</span></p>
<p><span style="color: #2851cc;">Bye.</span></p>
<p><span style="color: #2851cc;">&#8230;</span></p>
<p><em><span style="color: #2851cc;">Petra has left this session!</span></em></p>
<p><em><span style="color: #2851cc;">The session has ended!</span></em></p>
<p><strong><span style="font-size: medium;">Not Happy Jan</span></strong></p>
<p>When eBay made me a PowerSeller, they didn’t consult me or explain the terms.</p>
<p>They assumed the new ‘benefits’ (of which I’m still unaware) transcended those I’d enjoyed as a lesser mortal.</p>
<p>Obviously they were wrong, and I feel decidedly unspecial about my treatment.</p>
<p>A celebration of steadfast loyalty has been botched for the sake of policy, procedure and a few bucks.</p>
<p>Nor do I feel keen to press on with further sales.</p>
<p>Maybe it’s time for a <a href="http://mybrc.myobnet.com/2010/10/28/can-you-kill-a-category-killer/" target="_blank">change</a>.</p>
<p>What do <span style="text-decoration: underline;">you</span> think of it all?</p>
<p>Has eBay sold out?</p>
<p>I bid you speak.</p>
<p> <img src='http://mybrc.myobnet.com/wordpress/wp-includes/images/smilies/icon_neutral.gif' alt=':|' class='wp-smiley' /> </p>
<p><span style="font-size: x-small;">* Not her real name.</span></p>
<p> </p>
<p><span style="FONT-SIZE: x-small"><strong><span style="FONT-SIZE: medium"><a href="http://www.thefeistyempire.com/"></a><span style="COLOR: #000000">Paul Hassing, Founder &amp; Senior Writer,</span> <a href="http://www.thefeistyempire.com/" target="_blank"><span style="COLOR: #ff0000">The Feisty Empire</span></a></span></strong></span></p>
<p><span style="FONT-SIZE: x-small"><strong><span style="FONT-SIZE: medium"><a href="http://www.twitter.com/paulhassing"><img class="alignleft size-full wp-image-250" title="blog_follow-me21" src="http://mybrc.myobnet.com/wordpress/wp-content/uploads/2009/03/blog_follow-me21.jpg" alt="blog_follow-me21" width="90" height="55" /></a></span></strong></span></p>
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