Are You Spoken For?
Priceless.
If my website were burning and I could rescue just one page, it’d be this.
I believe testimonials are the most precious asset a business can have.
Yet when I start working with clients, many either have none or don’t use them.
Not for long!
Third Party
People believe what others say about us, not what we say about [...]
Out There
Long-distance communication is hard.
Love triangulation is even worse.
A few weeks ago my bank called.
Well, not really my bank.
They wanted my feedback.
Well, not really my feedback.
At a time that suited me.
Well not really …
Get the idea?
Here’s what really happened.
Backchat
My phone did ring: that much is true.
But instead of my bank, it was an [...]
Poll dancing – Part 3
One firm’s quest for client hearts & minds
Part 3 of 3 (Action)
Read Part 1 and Part 2
Armed with a mother load of intelligence from my first client survey, I asked my trusty business coach, Winston Marsh , what I should do with it.
Here’s what Winno said to me (in his uniquely forthright style):
Thank everyone for participating [...]
Poll dancing – Part 2
One firm’s quest for client hearts & minds
Part 2 of 3 (Results)
Read Part 1
So there I was; proud owner of my first ever client survey results.
My deepest fears populated the response options; it was time to see if they were true.
Question 1 (Multiple Choice)
Scanning the chart below, I was instantly relieved at two findings:
Only one [...]
Poll dancing
One firm’s quest for client hearts & minds
Part 1 of 3
Every empire has its bad days. When my revenue dipped 20%, I wanted to know if it was the Global Financial Crisis or something I’d said.
My wife suggested an online client survey. This turned out to be a very good idea.
Research
I’d heard of SurveyMonkey, but [...]
