Come to Coburg!
You’ll also find this post at The Pulse
Here’s that case study I promised.
It’s a medical clinic that has everything going for it.
Yet they can’t get a single full-time general practitioner (GP) doctor to join them.
They’ve run press ads till they’re blue in the face, with zero effect.
That’s why I won’t write them another one.
So what [...]
A Fool & His Money (Part 3)
You’ll also find this post at The Pulse
Parts 1 and 2 have brought us to this stage of my better-bank-deal quest.
Thank you so much for reading and responding!
Today the plot finally crystallises.
Bert
As Sheryl the Specialised Case Manager presaged, Bert the Bank Manager and I had ‘fruitful conversations’ (via email).
Alas, the fruit was small, hard and [...]
A Fool & His Money (Part 2)
You’ll also find this post at The Pulse
Thank you for reading Part 1. (If you haven’t, here it is.)
So there I was, clutching my mouse mat with anticipation of my bank’s direct message (DM).
Sure enough, it came through, requesting my contact number.
I replied that, since all prior phone conversations had failed, I’d rather communicate by [...]
A Fool & His Money (Part 1)
You’ll also find this post at The Pulse
I’ve been reading with increasing frequency that it’s a fabulous time to negotiate a better interest rate with your lender.
In a world first, Choice has gone one step further by grouping borrowers for a better deal.
Their target was 1000 people prepared to look at switching loans.
In the first [...]
Some exciting changes at the Small Business Owner blog.
No-one goes through their entire life with the same hairstyle – and neither do we here at the Small Business Owner blog. Thanks to you, this blog has been such an incredible success that it’s getting a fabulous new makeover!
The team at MYOB has loved bringing you the latest thoughts from the wordsmith de jour, [...]
Paper Runs
I must get a proper NO JUNK MAIL sign.
Each time my home-made one falls off, I have a Brazil moment.
Someone, somewhere, must benefit from this bumf.
But who?!
Client companies?
Ad agencies?
Graphic designers?
Printers?
Paper mills?
Plantation foresters?
Walkers?
Dogs?
Customers?
Australia Post?
Certainly not me. How about you?
Do you like receiving unsolicited print advertising?
Is (or was) it part of your business marketing mix?
Captive Audience
Keep Australia [...]
What Small Business Can Learn from Borders
Today we welcome Sarah Mitchell, owner of Global Copywriting, to the Small Business Owner blog. Sarah identifies a valuable lesson from the recent Borders experience and shares her thoughts on not losing sight of your core business and what made you successful. Thank you Sarah. Naomi
The news that Borders has gone into voluntary [...]
Use it or lose it!
Today we’re joined by Mike Boyle, Sales Scientist from Banjar Group. Mike feels that there is a lack of creativity in the business (and football!) community and shares his thoughts. Welcome Mike. Naomi
Having read the brilliant book ‘The Element’ by Dr Ken Robinson and wondering if creativity really was dead in Australia, unfortunately [...]
Unity and Community
Today we welcome Ensha Reiya to the Small Business Owner blog. Ensha is a facilitator and trainer in the field of alternative therapies. It’s been a difficult start to the year for many and Ensha shares her thoughts on moving forward. Naomi
Natural disasters have rocked many businesses in Australia this year, directly and indirectly. Early [...]
Maybe the problem with business is you
Today we welcome back Malcolm Owens to Small Business Owner. Following some recent experiences and observations Malcolm is keen to share his insights with you and get your thoughts. Welcome back Malcolm.
Please do not complain to me about a tight market, poor sales, dwindling store traffic and reducing profits when the biggest problem in your [...]
