WHO TO HIT – know your target

Today the Small Business Owner blog is pleased to welcome Leah Klugt from Inkblot Design Studio, who shares some great insights into knowing your target market.  Welcome Leah!  Naomi
 

 
You’ve heard the saying “know your target market” a thousand times – heck if you’re brave enough to Google it you will get about 49,400,000 [...]

Go the guts

                                      Do you feel and follow your instincts?
 
It’s cold, dark and raining. You’re tired, hungry and far from home.
A car pulls up: bright, inviting. The clean-cut driver smiles.
He offers a lift – just into town. Nora Jones croons.
It looks safe, but something in you goes click.
‘No, thank you.’
 
Long road
Having endured the GFC, we may be tempted [...]