Why did they stop using our business?
Today the Small Business Owner blog is joined by Nina Sunday. Nina is Managing Director of Brainpower Training, a people development company with a range of programs in communication, emotional intelligence, knowledge capture, productivity and leadership. Today Nina shares her insights into analysing the reasons why clients stop using a business. Welcome Nina! Naomi [...]
Dollar Daze
The Australian dollar advances.
But are we winning?
As I write this, one Aussie dollar buys $1.0027 US dollars.
Depending who you talk to, this is great news or terrible news.
I’ve read so many reports, I’m not sure how this affects business as a whole.
Let’s break it down to see what we can learn.
Good [...]
WHO TO HIT – know your target
Today the Small Business Owner blog is pleased to welcome Leah Klugt from Inkblot Design Studio, who shares some great insights into knowing your target market. Welcome Leah! Naomi
You’ve heard the saying “know your target market” a thousand times – heck if you’re brave enough to Google it you will get about 49,400,000 [...]
Calling for Back-Up
Safe and sound.
FINALLY!
For years I’ve lived in fear of losing the Empire Über Komputer to fire, theft, lightning, coffee or head crash.
The loss of my data and documents would be commercially (and emotionally) cataclysmic.
Despite this, my back-up efforts have been patchy.
Until now.
Chequered Past
In the Pre-Feistian Period, I backed up treasured [...]
Do I Need a Publicist?
Is it my shout, or theirs?
When I gain clients, I give a solemn promise:
If you ever ask me something outside my expertise, I’ll say so.
That time has come.
Book ‘em Danno!
Naomi Oakley (whom we met in August) has done the very ‘now’ thing of distilling her unique expertise into an ebook.
We’ve spent dozens of hours [...]
Worlds Collide
Today we welcome back Adam Finlay to Small Business Owner…
Hello readers! Paul’s offline for a while, and the honour of writing a couple of posts in his absence falls happily to me.
I’ll also moderate two other guest posts in the coming fortnight. I look forward to sharing this time with you.
You may know me from [...]
In camera
The Force is strong with this one.
Rather less with this one.
Speaking of cameras, we should close the loop on our phone vs camera debate.
Thanks to your generous advice, a bit of soul searching and two omens, I was able to choose.
I bought a Panasonic Lumix TZ10 (DMC-ZS7) and a Nokia 1616.
Here’s why.
Holistic
I was [...]
Phone bid
Drowning by numbers.
My mobile (cell) phone is dying.
I was hoping it’d outlive me, but this seems unlikely.
So I must replace it.
My brain hurts!
Smart money
Despite Angie’s great guest post last year, I’m yet to get a smart phone.
I can’t work out if this makes me smart or dumb.
I feel dumb, because everyone says iPhones are the [...]
How to Write Killer SEEK Ads (Part 2)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
The advice in Part 1 was fantastic, and Paul’s advice in Part 2 is just as good! Naomi.
Many are called, but only 1 is chosen.
Part 1 covered summary, bullets, title, ad body & reward.
Today we learn to separate the goats [...]
How to Write Killer SEEK Ads (Part 1)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
Paul’s advice in this post is extremely useful – happy reading!
Some of my clients are starting to recruit again.
Just in case you are too, I’ve decided to reveal my methodology for writing killer SEEK ads.
This two-part guide [...]
