The Pud is in the Proofing
The writing’s on the wall.
When it comes to good English, there are two schools:
It’s a load of useless nit picking.
It’s utterly vital.
When it comes to good English in business, I have one thought:
Get it right, or else.
It’s not just me who thinks this. Check these quotes:
I’m not going to apply for a company that [...]
The $30,000 Horse
Information → Power → Money → Time → Freedom → Joy
(Click pic to enlarge.)
Our Judy Oldmeadow is going great guns with her dream to breed the world’s finest Morgan horses.
Last time I visited her farm, I asked what her financial goal was.
It took a while to extract, but we got there.
She wants $30K [...]
Thy Will Be Done!
Have your muesli and eat it too!
Our Flip Shelton just had a HUGE win with her new all-Australian breakfast range.
And all we had to do was ask.
This good news story proves it’s possible to change a system from without.
Which is very good news for you.
Made to Measure
Flip said to me:
I’d love your thoughts on [...]
Turning the Page
You’re SO welcome!
We share many stories on this blog.
It’s so nice when one has a happy ending!
Previously on Small Business Owner …
In June 2009, I described my struggle to avert the Yellow Pages juggernaut.
Seems I wasn’t alone.
We thrilled as Steve@Sensis kindly (and bravely) fielded our questions and illuminated the path to freedom.
Despite [...]
You Wanna Sell That or What?!
Look don’t touch.
I’m as unfashionable as they come.
I thought the aim of fashion parades was to sell clothes.
This appears not to be the case.
Perhaps you can decode this unusual business practice.
Perfect Setting
It was a balmy night.
The parade was in a restored, century-old pier warehouse.
Outside, beautiful people were thick as flies; possibly thicker.
But with [...]
Off My Facebook
Facebook: sliced bread or spookarama?
I don’t like Facebook.
It gives me the willies.
I’m only on it because a neighbour plans a Facebook campaign to avert a skyscraper from our tiny street.
I wonder what you think of Facebook.
Best Friend
I have one Facebook friend: my wife.
Yet I’m getting invitations to reconnect with people I’ve not seen [...]
Is your website accessible?
Today we’re pleased to welcome Nicolas Steenhout to Small Business Owner. Nic is the guy behind Accessibility NZ, a web accessibility firm based in New Zealand but offering most of its services worldwide. Nic is passionate about web accessibility and has some great insights to share with you. Naomi
Having an accessible website means people with disabilities can interact [...]
Heavenly Beds at the Westin Hotel
Brilliant differentiation in a crushingly homogenous market.
When I used to use hotels, they all seemed the same to me.
Now that I don’t use them, they seem even less differentiated.
Except for one, that has penetrated my oblivion.
The Westin.
Bed Written
I first heard of the Westin years ago. Someone told me I HAD to stay there [...]
What’s in a name?
Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah! Naomi
What’s in a name? That which we call a rose by any other name would smell as sweet – or would it?
Brand Power – [...]
Making Amends
How should we say sorry?
There was trouble with Skype the other week.
So much that they sent a sorry email.
I was impressed to see it included a voucher for free talk time.
Until I redeemed it and saw how much.
My excitement turned to dismay and my positive view of Skype took a hit.
So, how should we [...]
