How to Write Killer SEEK Ads (Part 2)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
The advice in Part 1 was fantastic, and Paul’s advice in Part 2 is just as good! Naomi.
Many are called, but only 1 is chosen.
Part 1 covered summary, bullets, title, ad body & reward.
Today we learn to separate the goats [...]
How to Write Killer SEEK Ads (Part 1)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
Paul’s advice in this post is extremely useful – happy reading!
Some of my clients are starting to recruit again.
Just in case you are too, I’ve decided to reveal my methodology for writing killer SEEK ads.
This two-part guide [...]
Non Capisco*
We get heaps of pizza fliers in our letterbox.
I seldom read them, let alone use them.
Last night, however, saw a rare aligning of Venus and Mercury. I was ready to try the latest pizza parlour to letter-drop us.
Unfortunately, their flier was too clever by half.
First Quarter
It started well.
A nice red brochure, with a top-ten newspaper [...]
Dishing Dirt
As with large wooden beads, most business owners can string a sentence.
Due to this, many don’t feel they need a professional writer to optimise their communications.
Now and then I get a reminder of my redundancy, like this striking missive from Dirt Cheap Pfoofer Valves* (DCPV):
Error Legend: [ ] Minor. [ ] Major. [ ] Fatal.
Hello Dear Customer
We [...]
A Great Gift
At Christmas, my wife* gave me an amazing gift. The beautiful, rust-proof aluminium name plate you see in the photo. I loved it the moment I unwrapped it.
This plate has since proven its worth beyond anything we imagined. Here’s how.
Postie
Within days of the plate going up, our postie (mail delivery officer) accosted me from [...]
The Blue Boat
When I worked for ad agencies, I heard of a client-wrangling device called ‘the blue boat’. Though I never saw it in action, this wicked concept delighted my dark side. Here’s how it went:
1. If a studio thought a client was going to be tricky and picky, the creative director worked a blue boat into [...]
Necessary Evil
Google’s informal (infernal?) motto is ‘Don’t be evil’. Opinions vary as to how well they’re doing. Though this benevolent dictator has deemed me terminally evil for one purpose (AdSense), I’ve lately found I’m not too evil for another (AdWords). Like Dante, therefore, I’m qualified to give some morality tips.
Google AdSense comprises ads you permit on [...]
Seeing Yellow
Twice a year there’s a loud thud on my porch. Each time, I look out to see youths, stripped to the waist, hoicking white or yellow tomes from a flat-bed truck. Lately, the Yellow Pages have been joined by Local and In-Car editions. As I don’t use any of these books, this escalating waste of [...]
Best Headline I’ve Seen
Remember how I unintentionally ‘mozzed’ my neighbour’s auction by invoking a thunderstorm? Well, I just got a letter with the best headline I’ve seen:
This isn’t the best headline you’ve seen, but it wasn’t written for you. It was written for me, by Andrew Crotty from Biggin Scott, who wants to sell my home. I am [...]
