A Great Gift
At Christmas, my wife* gave me an amazing gift. The beautiful, rust-proof aluminium name plate you see in the photo. I loved it the moment I unwrapped it.
This plate has since proven its worth beyond anything we imagined. Here’s how.
Postie
Within days of the plate going up, our postie (mail delivery officer) accosted me from [...]
The Blue Boat
When I worked for ad agencies, I heard of a client-wrangling device called ‘the blue boat’. Though I never saw it in action, this wicked concept delighted my dark side. Here’s how it went:
1. If a studio thought a client was going to be tricky and picky, the creative director worked a blue boat into [...]
Necessary Evil
Google’s informal (infernal?) motto is ‘Don’t be evil’. Opinions vary as to how well they’re doing. Though this benevolent dictator has deemed me terminally evil for one purpose (AdSense), I’ve lately found I’m not too evil for another (AdWords). Like Dante, therefore, I’m qualified to give some morality tips.
Google AdSense comprises ads you permit on [...]
Seeing Yellow
Twice a year there’s a loud thud on my porch. Each time, I look out to see youths, stripped to the waist, hoicking white or yellow tomes from a flat-bed truck. Lately, the Yellow Pages have been joined by Local and In-Car editions. As I don’t use any of these books, this escalating waste of [...]
Best Headline I’ve Seen
Remember how I unintentionally ‘mozzed’ my neighbour’s auction by invoking a thunderstorm? Well, I just got a letter with the best headline I’ve seen:
This isn’t the best headline you’ve seen, but it wasn’t written for you. It was written for me, by Andrew Crotty from Biggin Scott, who wants to sell my home. I am [...]
