Radio. Get ‘em Where They Live!
Radio ads are cheaper than you may think.
Radio ads are so cheap and effective, I’m amazed clients don’t use them more often.
They’re particularly useful when your audience is remote, passive or oblivious to your existence.
Radio is great fun to do. And because people choose to listen, it really gets them where they live.
Here are [...]
Cheesy Grin
Here’s a good-news story.
The other week I had lunch at my Dad’s.
On removing one of a trio of cheeses, I spotted a card in the bottom of the box.
It had a nice look, a classically grabby headline, a friendly tone and a sense of humour.
It told a winning, honest, educational and unusual story.
Call
I was much [...]
Bible study
Do you believe your industry ‘bible’?
Most industries have a directory of suppliers and service providers.
Often, this large book is referred to as the ‘bible’ of its sector.
I’ve been in my industry bible for many years.
In that time, the listing has gleaned some website hits, few inquiries and no custom.
It’s true my entry is modest.
Almost ethereal.
Yet [...]
You want thighs with that?
Who and what is this mystery girl?
As you can see, the HURRY! SALE is Now On.
Also On is a svelte siren with sparkly eyes and shiny lips.
Who is she and what does she mean to us as customers and businesspeople?
Is she
The owner making a cameo (a la Francis Ford Coppola in Apocalypse Now)?
A vain [...]
How to Write Killer SEEK Ads (Part 2)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
The advice in Part 1 was fantastic, and Paul’s advice in Part 2 is just as good! Naomi.
Many are called, but only 1 is chosen.
Part 1 covered summary, bullets, title, ad body & reward.
Today we learn to separate the goats [...]
How to Write Killer SEEK Ads (Part 1)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
Paul’s advice in this post is extremely useful – happy reading!
Some of my clients are starting to recruit again.
Just in case you are too, I’ve decided to reveal my methodology for writing killer SEEK ads.
This two-part guide [...]
Non Capisco*
We get heaps of pizza fliers in our letterbox.
I seldom read them, let alone use them.
Last night, however, saw a rare aligning of Venus and Mercury. I was ready to try the latest pizza parlour to letter-drop us.
Unfortunately, their flier was too clever by half.
First Quarter
It started well.
A nice red brochure, with a top-ten newspaper [...]
Dishing Dirt
As with large wooden beads, most business owners can string a sentence.
Due to this, many don’t feel they need a professional writer to optimise their communications.
Now and then I get a reminder of my redundancy, like this striking missive from Dirt Cheap Pfoofer Valves* (DCPV):
Error Legend: [ ] Minor. [ ] Major. [ ] Fatal.
Hello Dear Customer
We [...]
A Great Gift
At Christmas, my wife* gave me an amazing gift. The beautiful, rust-proof aluminium name plate you see in the photo. I loved it the moment I unwrapped it.
This plate has since proven its worth beyond anything we imagined. Here’s how.
Postie
Within days of the plate going up, our postie (mail delivery officer) accosted me from [...]
The Blue Boat
When I worked for ad agencies, I heard of a client-wrangling device called ‘the blue boat’. Though I never saw it in action, this wicked concept delighted my dark side. Here’s how it went:
1. If a studio thought a client was going to be tricky and picky, the creative director worked a blue boat into [...]
