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Some exciting changes at the Small Business Owner blog.
No-one goes through their entire life with the same hairstyle – and neither do we here at the Small Business Owner blog. Thanks to you, this blog has been such an incredible success that it’s getting a fabulous new makeover!
The team at MYOB has loved bringing you the latest thoughts from the wordsmith de jour, [...]
Is your website accessible?
Today we’re pleased to welcome Nicolas Steenhout to Small Business Owner. Nic is the guy behind Accessibility NZ, a web accessibility firm based in New Zealand but offering most of its services worldwide. Nic is passionate about web accessibility and has some great insights to share with you. Naomi
Having an accessible website means people with disabilities can interact [...]
Two-Speed Shuffle
How do YOU feel today?
Research released last week^ suggests our economy has stalled.
Other commentators say it’s running at two speeds.
My client portfolio is definitely doing the latter: half have gone from sluggish to flat out like two lizards drinking.
How about yours?
Economy
Mining’s up. Retail’s down. Employment is mixed and shares are all over the joint.
For [...]
Can You Kill a Category Killer?
This might sting a bit …
Here’s a mystery I hope we can solve.
Seth Godin says that, while we should aim high with our goals, we should stay in the realm of reality.
In other words, we shouldn’t try to out-Google Google, or out-Amazon Amazon.
So why is Cash Converters (CC) trying to out-eBay eBay?
eBaying for [...]
Squidoo Do Do
If you have the skills of a four-year-old
you can put your business online!
If you’ve a business but no website, this is your lucky day.
Today we explore the simplest method I’ve found to get you online.
Despite its funny name, Squidoo is one of the internet’s top 500 sites*.
It’s easy, effective, fun and free.
Paint by Numbers
Squidoo [...]
Leverage
I’m mighty impressed with my client, Naomi Oakley, from U-NOME Security Services.
When she got on national television the other week, she chased up the footage and got her IT boffin to put it front and centre on her website.
Though the word ‘leverage’ has been done to death, this is its true meaning: taking something you’ve [...]
Blog Me, Amadeus!
Content Beats SEO
Search engine optimisation (SEO) can improve your website traffic.
But each time Google changes its ‘secret recipe’ (algorithms), you may lose benefits.
Content which solves customer problems is emerging as a cheaper, more reliable alternative to SEO. And the best way to create such content is blogging.
Free Blogging Resource
I’ve spent years getting a grip on blogging.
By [...]
What’s with Twitter?
Is Twitter relevant to your small business? Guest blogger Joanna Maxwell shares her experiences with the popular microblogging tool and explains how it’s helped her business.
It seems you can’t turn around these days without tripping over a reference to Twitter. Most people have at least a hazy idea that it has something to do with ‘microblogging in [...]
Speak or ZING?
Alas! My business coach, Winston Marsh , gave my expensive new online shop the thumbs down! On the topic of ZING-based copywriting, we’ve long been at odds. It’s time to analyse the sticking place.
In the blue corner is me. I believe the message is everything. As I used to tell my Copy School students:
If you have [...]
Necessary Evil
Google’s informal (infernal?) motto is ‘Don’t be evil’. Opinions vary as to how well they’re doing. Though this benevolent dictator has deemed me terminally evil for one purpose (AdSense), I’ve lately found I’m not too evil for another (AdWords). Like Dante, therefore, I’m qualified to give some morality tips.
Google AdSense comprises ads you permit on [...]
