Social media
Two-Speed Shuffle
How do YOU feel today?
Research released last week^ suggests our economy has stalled.
Other commentators say it’s running at two speeds.
My client portfolio is definitely doing the latter: half have gone from sluggish to flat out like two lizards drinking.
How about yours?
Economy
Mining’s up. Retail’s down. Employment is mixed and shares are all over the joint.
For [...]
Be Alerted, Not Alarmed.
Speed = Armour
Knowledge = Power
Forewarned = Forearmed
My relationship with Google is troubled.
Yet I’d be remiss if I didn’t make sure you’re using Google Alerts.
They’re an extremely handy way to track what’s being said about:
You.
Your clients.
Your business.
Your products and services.
Your competitors.
Your industry.
Any other topic you [...]
Squidoo Do Do
If you have the skills of a four-year-old
you can put your business online!
If you’ve a business but no website, this is your lucky day.
Today we explore the simplest method I’ve found to get you online.
Despite its funny name, Squidoo is one of the internet’s top 500 sites*.
It’s easy, effective, fun and free.
Paint by Numbers
Squidoo [...]
Call to Arms
((( TRANSMITTING )))
Just when you think it’s safe to get back to business, one of your gun staff leaves.
This has happened to Andrew Preston. You’ve met him before.
Just as I should be ace at birthday cards, this recruiter ought to find a new employee in a snap.
But the world is awfully different today.
Situation
Yes, Andrew’s ally [...]
Leverage
I’m mighty impressed with my client, Naomi Oakley, from U-NOME Security Services.
When she got on national television the other week, she chased up the footage and got her IT boffin to put it front and centre on her website.
Though the word ‘leverage’ has been done to death, this is its true meaning: taking something you’ve [...]
Trust Me, I’m a Hoax Speaker
The quality of our guest bloggers continues to blow me away. Today we welcome the very talented and very funny Graeme Bowman, corporate comedian, MC and hoax speaker. What’s a hoax speaker, you may ask? Guess you’ll just have to read on .
How many times have you clambered onto an elephant in a Thai [...]
Boxing Clever
What’s NOT to like?!
Having ranted a bit lately, I’m delighted to share a great news story.
One that counters my recent poor service and bad packaging adventures.
Surprise
I ordered some stuff from Officeworks (after my debacle with the budget mob).
When the box arrived, I was elated to read:
You’ll like what’s NOT in this carton
You’ll like what [...]
Building Fences
You may think fence builders are too busy building fences to read blogs.
Having recently learned to challenge my assumptions, I’m not sure.
This post is designed to attract a fencing contractor.
Job
My two neighbours and I need new fences and gates.
We’re 3 km from the CBD, close to a freeway exit, and there are two wood yards [...]
Twitter Truths
Having just clocked one year and 10,000 followers on Twitter, I felt I should report my learnings.
At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid).
Then I realised Twitter ‘truths’ were far more important than Twitter ‘tips’.
It seems impossible such a simple (and apparently frivolous) application [...]
Can’t Beat The BBQ!
The other weekend, a barbecue gave me a reality check.
I found that all the social media in the world can’t beat yarning with ten real people.
A short chat unexpectedly led to a new client, immediate work and welcome payment.
Once again I’ve learnt lessons.
1. Ivory Towers are Hard to Climb
In studying Web 2.0 for over a [...]
