Marketing
What’s in a name?
Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah! Naomi
What’s in a name? That which we call a rose by any other name would smell as sweet – or would it?
Brand Power – [...]
Business Cards from the Edge.
Hello, my name is …
Our business card discussion (Cardinal Sins) attracted more visitors than any other post.
Given this interest, I thought I’d update you on my quest for a non-crap business card.
Heaven Must be Missing an Angela
The very kind and very smart Angela den Hollander is redoing my business card.
She began proceedings by [...]
What to Say When You’re Away
Let’s assume for a mad instant that you’re taking time out from your business this holiday season.
‘Time out’ can mean you’re:
Uncontactable for the duration.
Planning to check in from time to time.
In the next room and not really having a break at all.
At your desk, playing Company of Heroes, until the next job hits your inbox. [...]
Cardinal Sins
I’m so ashamed of this confession.
But I can no longer conceal my offence.
Hello; I’m Paul. I’m a corporate communications expert.
And my business card is crap.
The Horror
Not only is this card boring, it’s utterly out of sync with my brand.
Because it’s too thin, it curls like fly paper when exposed to board room conditions.
If that’s not [...]
Hitting the Books
The money AND the books!
Every now and then I hit a paragon of customer communication.
This one comes from Clouston & Hall Booksellers, who deal in remaindered books.
It hits so many of my buttons, I had to table it for you:
Read it & Leap
Dear Customer,
In the past two years something has happened. Our records show [...]
WHO TO HIT – know your target
Today the Small Business Owner blog is pleased to welcome Leah Klugt from Inkblot Design Studio, who shares some great insights into knowing your target market. Welcome Leah! Naomi
You’ve heard the saying “know your target market” a thousand times – heck if you’re brave enough to Google it you will get about 49,400,000 [...]
Tune That Name!
What’s in a business name?
More than you may think.
Here’s another post where we share our histories for common benefit.
Today we’re talking business names.
The object of this game is to learn how and why we named our businesses.
And whether these names have done all they should.
I’ll go first, then hand over to you.
Foundation [...]
Goodbye, Old Friend
View to a kill.
Speaking of redundancy, how’s the shift in television?
I can now view 16 free-to-air channels!
In response, the pay TV sector is doing odd things.
Instead of nurturing a dwindling client base, their desperate measures are breaking hearts and losing minds.
Lessons for us here, I reckon.
Drop Zone
I noticed the first pay TV tactic [...]
Black Marketing
Nice, but VERY naughty.
Last month a pub taught me a lesson.
Their new customer loyalty program is inspired.
Unfortunately, it’s also illegal.
That aside, this story flags a wellspring of ideas from which we can draw.
Beer O’Clock
It was a cold, huddle-at-home night that required just a couple more beers.
I braved the rain to the only place open [...]
Radio. Get ‘em Where They Live!
Radio ads are cheaper than you may think.
Radio ads are so cheap and effective, I’m amazed clients don’t use them more often.
They’re particularly useful when your audience is remote, passive or oblivious to your existence.
Radio is great fun to do. And because people choose to listen, it really gets them where they live.
Here are [...]
