Finding new business
How to do yourself out of a thousand bucks
You’ll also find this post at The Pulse
Greater love hath no man.
Last month, two prospects offered to pay me for stuff they didn’t need.
I talked them both out of it.
Am I crazy?
Let’s see.
What you ordered, not what you wanted
Have you ever demanded a particular restaurant meal?
The waiter advised against it, but you pushed on [...]
5 Ways I Messed Up Launching My Business
Today we welcome Sheila Smith, author of The Birthday Dragon, which she proudly self-published this year. Sheila candidly shares her experience of launching her own business, and the mistakes she learnt from along the way. Thanks for joining us, Sheila! Emma
As I prepared to self-publish my first book, The Birthday Dragon, I thought [...]
Off My Facebook
Facebook: sliced bread or spookarama?
I don’t like Facebook.
It gives me the willies.
I’m only on it because a neighbour plans a Facebook campaign to avert a skyscraper from our tiny street.
I wonder what you think of Facebook.
Best Friend
I have one Facebook friend: my wife.
Yet I’m getting invitations to reconnect with people I’ve not seen [...]
Heavenly Beds at the Westin Hotel
Brilliant differentiation in a crushingly homogenous market.
When I used to use hotels, they all seemed the same to me.
Now that I don’t use them, they seem even less differentiated.
Except for one, that has penetrated my oblivion.
The Westin.
Bed Written
I first heard of the Westin years ago. Someone told me I HAD to stay there [...]
Be Alerted, Not Alarmed.
Speed = Armour
Knowledge = Power
Forewarned = Forearmed
My relationship with Google is troubled.
Yet I’d be remiss if I didn’t make sure you’re using Google Alerts.
They’re an extremely handy way to track what’s being said about:
You.
Your clients.
Your business.
Your products and services.
Your competitors.
Your industry.
Any other topic you [...]
Goodbye, Old Friend
View to a kill.
Speaking of redundancy, how’s the shift in television?
I can now view 16 free-to-air channels!
In response, the pay TV sector is doing odd things.
Instead of nurturing a dwindling client base, their desperate measures are breaking hearts and losing minds.
Lessons for us here, I reckon.
Drop Zone
I noticed the first pay TV tactic [...]
Happy Ending
Winners are grinners!
[Click here for Part 1 of this gripping saga.]
On Sunday, my new-car quest finally met success.
And yielded more interesting lessons to boot (nyuk nyuk).
Here, then, is a jovial bookend to last week’s dismal missive.
Cold Call
I was pondering whether roller blading could work for me when the phone rang.
It was [...]
Auto Destruct
I tried to find a brick wall.
This was the best I could do.
Every so often, the real world slaps you so hard, you lose the breath to cry out.
Enter new car salesmen.
New for Old
The ‘new’, I learnt this week, applies only to cars – not salesmen.
In the decade since [...]
Cheesy Grin
Here’s a good-news story.
The other week I had lunch at my Dad’s.
On removing one of a trio of cheeses, I spotted a card in the bottom of the box.
It had a nice look, a classically grabby headline, a friendly tone and a sense of humour.
It told a winning, honest, educational and unusual story.
Call
I was much [...]
Girls on Film
How a medium-sized enterprise
captured its audience.
We’ve lately focussed on the small in small-to-medium enterprise (SME).
Let’s look at the medium.
This report details how a hotel executed a very good client/prospect event.
The vehicle?
Sex and The City 2.
Invitation
Fonnie received a suitably sparkly invite and, when I agreed to go with her, accepted with [...]
