Going … Going …
In response to my recent topic struggle, Naomi kindly offered some suggestions.
Top of her list was: Elevator Pitch.
As someone who avoids cities, buildings, elevators, people, hands, eyes and conversations, I’m not the best possible ambassador for this important business tool.
This, however, creates a magnificent opportunity for you to step in.
Wikipedia’s (Empire-abridged) definition of elevator pitch is:
A summary used to quickly and simply define a product, service or organisation and its value proposition.
The name reflects the idea that it should be delivered in the span of an elevator ride (around 30-120 seconds).
Elevator pitches are used in venture capital applications, job interviews, professional service summaries and speed dating.
I’ve never used an elevator pitch.
The closest I’ve got was doing the home page for my new website.
This was the hardest piece of writing I’ve ever done.
Here’s what I came up with (modified for elevator use):
Every communication builds or erodes your brand.
I’m the expert who can make all your communications perfect.
Perfect communications ensure your growth and prosperity by:
- Delivering your message,
- In the best possible way,
- So your audience does what you want.
By helping you reach the top of your field, my premium writing, editing and proofreading services pay for themselves many times over.
Actually, I don’t think that’d convince anyone.
Which is a shame, me being a copywriter and all.
The good news is, the only way is up!
Your Marvellous Opportunity
Why not give us your elevator pitch?
If you’re feeling cagey, remember this blog is promoted to thousands of small- to medium-sized enterprises.
That’s a lot of eyeballs on your stuff.
Enter your pitch in the comment box below.
Press the button.
And watch your fortunes ascend!
Paul Hassing, Founder & Senior Writer, The Feisty Empire