Early adopters are where it’s at.
While fairly hip to the groove, I got a very nasty shock on dipping my toe in the iTunes pool.
The following lesson may save you from losing your entire music collection.
It also teaches the value of taking extra special care of customers new to what you do.
As a former DJ, married to a dancing queen, I had many CDs.
Long a PC advocate (despite their many failings) I was wary of Apple iTunes.
Then Fonnie inexplicably received a free iPod shuffle when buying jeans.
Suddenly there was no barrier to exploring this extraordinary new technology.
Hats off to Apple, I thought.
Learning the Steps
We worked out how to load some of our CDs onto iTunes.
We bought a few new iTune songs for good measure.
Then we transferred 281 tracks to our free aluminium fragment.
Suddenly, we had enough music to drive us interstate. And back.
The Great Declutter
I was sold.
Very soon, so were our CDs.
After months of persuasion, Fonnie agreed to burn all our CDs to her PC, after which I liquidated them on eBay.
I revelled in reclaimed space. Never had I been paid to tech up.
Fonnie was less enthusiastic, fearing for the safety of our 3,173 hits and memories.
The Great Promise
No worries! I cried. We can back up our music to your new iPhone!
If the iPhone goes down, we’ve got the PC.
If the PC goes down, we’ve got the iPhone.
She’ll be right, Mate!
Then the PC went down.
I replaced the hard drive and reinstalled all software.
But I could NOT back up from the iPhone.
The Great Depression
Two lifetimes of music, gone in a heartbeat.
I called my Hardware Guy.
Then my Software Guy.
Neither could help.
My Hardware Guy asked an Apple Store Guy who said:
If you buy songs from iTunes, you can get them back, but if you acquire songs from CDs you lose them. Welcome to the Kingdom of Apple!
I was extremely upset.
And too terrified to tell Fonnie her worst fear had been realised.
After two weeks of deep sadness, an IT colleague offered to recover our music files from the damaged hard drive.
I’d read that the only way to secure private data was to smash dead drives with a large hammer.
I’d been keen to do this, but something had stopped me.
The following evening, all our songs were restored – minus the CD artwork I’d painstakingly scanned, cropped and optimised.
Words can’t describe my relief.
I was on the brink of becoming an Apple convert.
But a system, however elegant, which compels newbies to abandon their old worlds is not for me.
It’s like me telling new clients they’re forbidden to use the words ‘expert’ and ‘service’ on their websites.
This saga concerns CDs. Imagine if I’d moved my entire business to a new system, then lost everything because I missed something in the manual.
Early adoption has its place. But from now on I plan to do a bit more looking before I leap. Lest I end up an orphan.
I’ll also be taking much greater care of new customers unfamiliar with my wares.
What say you?
Paul Hassing, Founder & Senior Writer, The Feisty Empire