ecards: sad or smart?
You may know my patchy attitude to Christmas cheer*.
I now see ecards are making a comeback.
At first blush, I consider these an abomination.
But, having chatted to my level-headed PA-to-CEO wife, I see there are several chapters to this Christmas carol.
So let’s take a closer look.
Ho! Ho! Ho!
Firms like Enteract have taken ecards to a new level.
Bodgy artwork and tinny tracks have been replaced by swish designs and clever mail-merge techniques that add a new level of personalisation.
I must admit they don’t look bad at all.
Enteract says its products, ‘Save time and thrill your customers …’
While the first is certainly true, I don’t know how ‘thrilled’ I’d be to get one of these things in lieu of a printed, posted, hand-written card.
Merry Christmas Trees
Then again, printing means paper and paper means trees. So am I the eco-terrorist for wanting the real thing?
But surely, sending your wishes by mail merge is the antithesis of a meaningful seasonal message?
Then again, who among us hasn’t quailed at signing a pile of corporate cards, sending meaningless messages to clients we never see?
Perhaps ecards constitute extreme cleverness for a new generation.
But what if it all went horribly WRONG – thus offending your entire workforce, customer base or client portfolio in one terrible moment?
Stranger things happened at a certain bank last week.
Jingle All The Way
Cost is another important consideration. Enteract promotes its ecards as, ‘From 10c …’
That would certainly make any comptroller’s Christmas.
But to get that rate, you must buy 50,000 ecards!
Can anyone name an organisation with that many people on their Christmas list?
The more modest quantity of 200 ecards attracts a price of $1 each.
While this is cheaper than buying, signing and posting a physical card, you’re still paying a buck for an email.
As you can see, my opinion is squarely divided on this matter.
It’s my dearest wish that you give us your view so we can wrap this debate.
Please help me get down the chimney
or off the pot!
Paul Hassing, Founder & Senior Writer, The Feisty Empire