Today I’m pleased to introduce Helen Robinett, Director of Image Quest. Perceptions are very powerful and this simple fact provided enough drive for Helen to turn a passionate interest into a full time personal image advisory service that helps people be the best they can be. Today Helen shares some of her insights with us. Naomi
You never get a second chance to make a first impression in small business.
Interesting fact that people only ever do business with people they like and trust. So for small business owners, that means enhancing and increasing your likability factor. As human beings are highly visual creatures, it makes sense that your visual image is up to scratch. Perceptions are reality and we do believe what we perceive to be true.
Top five tips for small business owners to improve your image:
1. Be consistent – this is about aligning your branding. Your website, business card, marketing message and you personally (image and behaviour) need to be in sync. So if you are in a service based industry, you are here to serve. Get it?
2. Be current – seriously now, if you are wearing gear that is dated and tired, what is that saying about your business? Freshen up sunshine. Spring is here. Time for an injection of a few new pieces that will serve you moving forward.
3. Step up your grooming – All communication in business happens around the face. Human beings are attracted to connecting with those who are healthy and energised. Notice this week how you feel when you connect with a misery guts or the guy who forgot to attend to his hair. Probably doesn’t work for you does it? Clean, moisturised skin, hair that is attended to and clean, pressed garments and shoes are the order of the day in business.
4. Use high contrast – Great tip for your first client meeting or presentation. This is about creating a high contrast close to your face. You can do this with a light coloured top and a dark coloured jacket over it. Women may choose to use accessories to create a high contrast – light top and dark necklace. All you need to remember is the combination of light/dark close to the face. Easy. Creates the impression that you are sharp and on top of your game.
5. KISS – keep it simple stupid! Eliminate distraction and keep your image simple. Too many pens in your shirt pocket, noisy bracelets and make up overdone is distracting. You really don’t have to spend a lot of money or complicate things to get it right. Simple is best, chuck out the rest!
Interested to hear what works for you in creating a great first impression.
Helen Robinett, Director, Image Quest