Archive for October, 2010
Can You Kill a Category Killer?
This might sting a bit …
Here’s a mystery I hope we can solve.
Seth Godin says that, while we should aim high with our goals, we should stay in the realm of reality.
In other words, we shouldn’t try to out-Google Google, or out-Amazon Amazon.
So why is Cash Converters (CC) trying to out-eBay eBay?
eBaying for [...]
Bank You Very Much!
And now, a GOOD news banking story!
Given our last two banking discussions (Impersonal Banking and Out There) I didn’t expect good fiscal news any time soon.
Happily, I was wrong.
Enter Bankwest. (I recommend you do.)
A Funny Thing Happened on The Way to The Forum
My dad asked me to help him transfer some business from one [...]
Be Alerted, Not Alarmed.
Speed = Armour
Knowledge = Power
Forewarned = Forearmed
My relationship with Google is troubled.
Yet I’d be remiss if I didn’t make sure you’re using Google Alerts.
They’re an extremely handy way to track what’s being said about:
You.
Your clients.
Your business.
Your products and services.
Your competitors.
Your industry.
Any other topic you [...]
Goodbye, Old Friend
View to a kill.
Speaking of redundancy, how’s the shift in television?
I can now view 16 free-to-air channels!
In response, the pay TV sector is doing odd things.
Instead of nurturing a dwindling client base, their desperate measures are breaking hearts and losing minds.
Lessons for us here, I reckon.
Drop Zone
I noticed the first pay TV tactic [...]
The You-Beaut Double-Or-Nothing Deal!!!
Take a chance, Honey!
I was once part of an ad agency’s National Creative Centre of Excellence.
During a flat patch, I devised a brilliant promotion to drum up business.
It didn’t work. But by golly it was brilliant.
I table it here, in case you’re the deutronium to my Jupiter 2.
Given the right mix, this tactic could enrich [...]
Squidoo Do Do
If you have the skills of a four-year-old
you can put your business online!
If you’ve a business but no website, this is your lucky day.
Today we explore the simplest method I’ve found to get you online.
Despite its funny name, Squidoo is one of the internet’s top 500 sites*.
It’s easy, effective, fun and free.
Paint by Numbers
Squidoo [...]
Fair’s fare?
Today we welcome back Sonia Cuff, owner of a Computer Troubleshooters franchise based in sunny Queensland. Sonia is passionate about helping small business owners around the world with the right technology advice and support. Today Sonia shares an experience with customer credits. Maybe you have some insights to share. Naomi
In March of this year I [...]
First Impression
Today I’m pleased to introduce Helen Robinett, Director of Image Quest. Perceptions are very powerful and this simple fact provided enough drive for Helen to turn a passionate interest into a full time personal image advisory service that helps people be the best they can be. Today Helen shares some of her insights with us. Naomi [...]
