Archive for May, 2010
Go the guts
Do you feel and follow your instincts?
It’s cold, dark and raining. You’re tired, hungry and far from home.
A car pulls up: bright, inviting. The clean-cut driver smiles.
He offers a lift – just into town. Nora Jones croons.
It looks safe, but something in you goes click.
‘No, thank you.’
Long road
Having endured the GFC, we may be tempted [...]
Bible study
Do you believe your industry ‘bible’?
Most industries have a directory of suppliers and service providers.
Often, this large book is referred to as the ‘bible’ of its sector.
I’ve been in my industry bible for many years.
In that time, the listing has gleaned some website hits, few inquiries and no custom.
It’s true my entry is modest.
Almost ethereal.
Yet [...]
Where’s my book deal?!
Artist’s impression.
This is my 100th Small Business Owner blog post. (Yay!)
Shouldn’t I have a book deal by now?
That other bloke only did 100 tweets. Yet he has a book AND a TV show!
And all he did was write down what his father said!
What am I doing wrong?
Options
It’s easier to self-publish than ever.
Yet there’s something [...]
Phone bid
Drowning by numbers.
My mobile (cell) phone is dying.
I was hoping it’d outlive me, but this seems unlikely.
So I must replace it.
My brain hurts!
Smart money
Despite Angie’s great guest post last year, I’m yet to get a smart phone.
I can’t work out if this makes me smart or dumb.
I feel dumb, because everyone says iPhones are the [...]
Super – can a fragile misfit expedite the process?
I feel cagey.
Superannuation has been an odd venture for me.
I’ve charted several courses, without satisfaction.
Now I’m taking a violently different tack.
Will time and tide vanquish or vindicate?
Rolled gold
My first corporate employer had a ‘defined benefit’ fund.
From the instant I joined, I was worth $160K dead or retired. This grew around $10K a year [...]
No means YES!
Truth is best. And good guys can finish first.
For ten years I never said ‘no’ to a client or prospect.
The other day, I did.
Contrary to my deep fears, the consequences have been wonderful.
I can’t wait to naysay again.
No dice
I was really busy with a big job for a fabulous new client.
This unusual combo saw [...]
You want thighs with that?
Who and what is this mystery girl?
As you can see, the HURRY! SALE is Now On.
Also On is a svelte siren with sparkly eyes and shiny lips.
Who is she and what does she mean to us as customers and businesspeople?
Is she
The owner making a cameo (a la Francis Ford Coppola in Apocalypse Now)?
A vain [...]
How to Write Killer SEEK Ads (Part 2)
Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
The advice in Part 1 was fantastic, and Paul’s advice in Part 2 is just as good! Naomi.
Many are called, but only 1 is chosen.
Part 1 covered summary, bullets, title, ad body & reward.
Today we learn to separate the goats [...]
